Male grooming brand research of internet users in the United States 2013

This statistic presents the ways in which US male internet users researched a new brand of grooming products before purchasing them as of August 2013. During a survey, it was found that 33 percent of adult male internet users used online review to research grooming products.

Type of research which U.S. male internet users conduct before purchasing a new brand of grooming products as of August 2013

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Release date

March 2014


United States

Survey time period

August 2013

Age group

18 to 49 years

Special properties

Who bought a new brand of grooming products in the past three months

Supplementary notes

Multiple answers were possible.
The source does not provide information regarding the number of participants.

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