Luxury fashion goods: Online purchase influences in the United Kingdom (UK) 2013

Most important factors influencing consumers' online luxury goods purchases in the United Kingdom (UK) in 2013*

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Release date

November 2013

Region

United Kingdom

Survey time period

2013

Number of respondents

2,000 respondents

Special properties

Luxury consumers*

Method of interview

Questionnaire

Supplementary notes

* The original question was 'How much is your online purchase of luxury goods influenced by the following?' with a scale of importance from 1 (least important) to 3 (most important) for each factor. The statistic shows the results for most important factors.

** Demographics of the 2,000 luxury consumers surveyed breaks down as follows:
Gender: male 52.7%; female 47.3%
Age:
18-25 = 14.2%
26-35 = 32.2%
36-45 = 24.8%
46-55 = 15.3%
56-65 = 10.5%
66+ = 3
Personal income (in GBP):
0-19.9999 = 20.6%
20,000-39,999 = 41.6%
40,000-59,999 = 24.7%
60,000 and over = 13.1%

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