This statistic shows the most important factors influencing luxury consumers online purchases of luxury fashion goods in the United Kingdom (UK), according to a survey published November 2013. Of respondents, 20.9 percent said the store environment was the most important influence when purchasing online.
Most important factors influencing consumers' online luxury goods purchases in the United Kingdom (UK) in 2013*
* The original question was 'How much is your online purchase of luxury goods influenced by the following?' with a scale of importance from 1 (least important) to 3 (most important) for each factor. The statistic shows the results for most important factors.
** Demographics of the 2,000 luxury consumers surveyed breaks down as follows: Gender: male 52.7%; female 47.3% Age: 18-25 = 14.2% 26-35 = 32.2% 36-45 = 24.8% 46-55 = 15.3% 56-65 = 10.5% 66+ = 3 Personal income (in GBP): 0-19.9999 = 20.6% 20,000-39,999 = 41.6% 40,000-59,999 = 24.7% 60,000 and over = 13.1%
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Drapers. (November 16, 2013). Most important factors influencing consumers' online luxury goods purchases in the United Kingdom (UK) in 2013* [Graph]. In Statista. Retrieved May 17, 2022, from https://www.statista.com/statistics/291297/luxury-fashion-goods-purchase-influences-online-in-the-united-kingdom-uk/
Drapers. "Most important factors influencing consumers' online luxury goods purchases in the United Kingdom (UK) in 2013*." Chart. November 16, 2013. Statista. Accessed May 17, 2022. https://www.statista.com/statistics/291297/luxury-fashion-goods-purchase-influences-online-in-the-united-kingdom-uk/
Drapers. (2013). Most important factors influencing consumers' online luxury goods purchases in the United Kingdom (UK) in 2013*. Statista. Statista Inc.. Accessed: May 17, 2022. https://www.statista.com/statistics/291297/luxury-fashion-goods-purchase-influences-online-in-the-united-kingdom-uk/
Drapers. "Most Important Factors Influencing Consumers' Online Luxury Goods Purchases in The United Kingdom (Uk) in 2013*." Statista, Statista Inc., 16 Nov 2013, https://www.statista.com/statistics/291297/luxury-fashion-goods-purchase-influences-online-in-the-united-kingdom-uk/
Drapers, Most important factors influencing consumers' online luxury goods purchases in the United Kingdom (UK) in 2013* Statista, https://www.statista.com/statistics/291297/luxury-fashion-goods-purchase-influences-online-in-the-united-kingdom-uk/ (last visited May 17, 2022)
