Luxury goods online purchasing influences 2013

This statistic shows the most important factors influencing luxury consumers online purchases of luxury fashion goods in the United Kingdom (UK), according to a survey published November 2013. Of respondents, 20.9 percent said the store environment was the most important influence when purchasing online.

Most important factors influencing consumers' online luxury goods purchases in the United Kingdom (UK) in 2013*

Characteristic	Percentage of respondents
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Release date

November 2013

More information

Region

United Kingdom

Survey time period

2013

Number of respondents

2,000 respondents

Special properties

Luxury consumers*

Method of interview

Questionnaire

Supplementary notes

* The original question was 'How much is your online purchase of luxury goods influenced by the following?' with a scale of importance from 1 (least important) to 3 (most important) for each factor. The statistic shows the results for most important factors.

** Demographics of the 2,000 luxury consumers surveyed breaks down as follows:
Gender: male 52.7%; female 47.3%
Age:
18-25 = 14.2%
26-35 = 32.2%
36-45 = 24.8%
46-55 = 15.3%
56-65 = 10.5%
66+ = 3
Personal income (in GBP):
0-19.9999 = 20.6%
20,000-39,999 = 41.6%
40,000-59,999 = 24.7%
60,000 and over = 13.1%

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