Online advertising practises TV should implement in the U.S. 2013

The graph presents data on online advertising practises TV should implement in the United States as of August 2013. Among the surveyed marketers, 74 percent stated they stated TV should implement real-time measurement.

To what degree do you want television to adopt each of the following online practices?

Share of respondents who adovated for complete adoption or great deal
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Release date

December 2013


United States

Survey time period

July and August 2013

Number of respondents

148 (client-Side = 61; agencies = 43; media sellers = 45)

Supplementary notes

The survey was conducted among 274 respondents [119 client-side marketers (members of the ANA), 80 media sellers and 75 agencies].
The source does not provide information on the type of survey used.

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Statistics on "Programmatic advertising"

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