Use of Google (Search Engine) to consume or share digital content in the United Kingdom (UK) from 2012 to 2018
Google use to consume or share digital content in the UK 2012-2018
This statistic illustrates the share of legal digital content consumers that used Google (search engine) to consume and/or share digital content in the United Kingdom (UK) from 2012 to 2018. As of the most recent survey wave, ending in March 2018, 20 percent of respondents reported using Google in this way.
Use of Google (Search Engine) to consume or share digital content in the United Kingdom (UK) from 2012 to 2018
Share of respondents
March 201820%
March 201715%
March to May 201614%
March to May 201517%
March to May 201312%
November 2012 to January 201315%
August to October 201214%
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Sources

Release date

July 2018

Region

United Kingdom

Survey time period

August 2012 to March 2018

Number of respondents

2,142*

Age group

12 years and older

Special properties

non-infringers**; those who had downloaded, streamed/accessed or shared any of the six content types in the past three months***

Supplementary notes

* Base of most recent survey wave (Wave 8). Base varied by wave: n (W2) = 2,062; n (W3) = 2,206; n (W4) = 2,034; n (W5) = 1,171; n (W6) = 2,284; n (W7) = 2,254; n (W8) = 2,142.
** Only respondents that reported having consumed no illegal digital content.
*** Content types included: music, e-books, video games, computer software, films and tv shows.
Online (CAWI) and face-to-face (CAPI) surveys were used.
Data for waves previous to Wave 5 published earlier by the source..

Google use to consume or share digital content in the UK 2012-2018
This statistic illustrates the share of legal digital content consumers that used Google (search engine) to consume and/or share digital content in the United Kingdom (UK) from 2012 to 2018. As of the most recent survey wave, ending in March 2018, 20 percent of respondents reported using Google in this way.
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