Customers' acceptance of price and service balance in the United Kingdom (UK) 2014

Customers' preferences for the balance of price and service in the United Kingdom (UK) in January 2014*

Customers' acceptance of price and service balance in the United Kingdom (UK) 2014 This survey shows customers preferences for what they find acceptable as a balance of price and service in the United Kingdom. Of respondents, 60 percent said they favoured a reasonable balance between price and service.
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Customers' preferences for the balance of price and service in the United Kingdom (UK) in January 2014*

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Percentage of respondents
Prepared to compromise service levels in pursuit of cheapest deal15%
Favour a reasonable balance of price and service60%
Seek excellent service and prepared to pay a higher price to get it24%
Percentage of respondents
Prepared to compromise service levels in pursuit of cheapest deal15%
Favour a reasonable balance of price and service60%
Seek excellent service and prepared to pay a higher price to get it24%
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This survey shows customers preferences for what they find acceptable as a balance of price and service in the United Kingdom. Of respondents, 60 percent said they favoured a reasonable balance between price and service.
Show more
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