Customers' acceptance of price and service balance in the United Kingdom (UK) 2014

This survey shows customers preferences for what they find acceptable as a balance of price and service in the United Kingdom. Of respondents, 60 percent said they favoured a reasonable balance between price and service.

Customers' preferences for the balance of price and service in the United Kingdom (UK) in January 2014*

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Source

Release date

July 2014

Region

United Kingdom

Survey time period

January 2014

Number of respondents

12,603 respondents

Special properties

UK adult consumers

Method of interview

Online survey

Supplementary notes

* Respondents were asked to rate the balance of price and service they would be happy to accept, from 1 (“no-frills service and low price”) to 10 (“excellent service and high price”).
The source also states: "The cost vs service trade-off put to respondents of the UKCSI survey is designed to elicit insights into customers’ attitudes, rather than emulate exactly a real-life product choice. Moreover, in no way are we suggesting that a cost-centric offering is incompatible with excellent customer service; the customer satisfaction score of Aldi, which once again features in the UKCSI top 10, is a case in point."

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