Motivations for paying to consume digital content in the UK as of May 2018

What were your personal reasons for paying to consume digital media rather than using services where you could have got them for free?*

by Katrin Kienast, last edited Sep 6, 2018
Motivations for paying to consume digital content in the UK as of May 2018 This statistic displays motivations for paying to consume digital media content in the United Kingdom (UK) as of May 2018. Among respondents, 39 percent reported paying for digital content because it was quicker than consuming free content.
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What were your personal reasons for paying to consume digital media rather than using services where you could have got them for free?*

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Share of respondents
It's easier / more convinient50%
It's quicker39%
I don't want to use illegal sites35%
They are better quality28%
I fear they may have viruses / malware / spyware23%
I think it’s morally wrong to use illegal sites22%
I want to support the creators / industry20%
I can afford to pay18%
I prefer to pay14%
I don’t think it’s right to get them for free14%
I'm unaware of the free services available9%
I fear I might be caught9%
I don't know how to use the free services8%
Share of respondents
It's easier / more convinient50%
It's quicker39%
I don't want to use illegal sites35%
They are better quality28%
I fear they may have viruses / malware / spyware23%
I think it’s morally wrong to use illegal sites22%
I want to support the creators / industry20%
I can afford to pay18%
I prefer to pay14%
I don’t think it’s right to get them for free14%
I'm unaware of the free services available9%
I fear I might be caught9%
I don't know how to use the free services8%
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by Katrin Kienast, last edited Sep 6, 2018
This statistic displays motivations for paying to consume digital media content in the United Kingdom (UK) as of May 2018. Among respondents, 39 percent reported paying for digital content because it was quicker than consuming free content.
Show more
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