Motivations for paying to consume digital content in the UK as of May 2018

This statistic displays motivations for paying to consume digital media content in the United Kingdom (UK) as of May 2018. Among respondents, 39 percent reported paying for digital content because it was quicker than consuming free content.

What were your personal reasons for paying to consume digital media rather than using services where you could have got them for free?*

Share of respondents
It's easier / more convinient50%
It's quicker39%
I don't want to use illegal sites35%
They are better quality28%
I fear they may have viruses / malware / spyware23%
I think it’s morally wrong to use illegal sites22%
I want to support the creators / industry20%
I can afford to pay18%
I prefer to pay14%
I don’t think it’s right to get them for free14%
I'm unaware of the free services available9%
I fear I might be caught9%
I don't know how to use the free services8%
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Sources

Release date

July 2018

Region

United Kingdom

Survey time period

March to May 2018

Number of respondents

1,707 respondents

Age group

12 years and older

Special properties

those who paid to download or stream/access digital content in the past three months**

Supplementary notes

* The original survey question was: " You indicated you have paid to download or stream/access [CONTENT TYPES] in the past three months. What were your personal reasons for doing this rather than using services where you could have got them for free?
** Includes: music, films, TV shows, video games, e-books and computer software.

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Statistics on "Internet industry in the United Kingdom (UK)"

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