Importance of various screen types in advertising in the U.S. 2013-2016

The graph presents data on the importance of various screen types in advertising in the in the United States in 2013 and provides a forecast for 2016. Among the surveyed marketers, 47 percent stated that connected TV was an important screen type in 2013, whereas 85 percent agreed it would be an important screen in 2016.

How important are each of these respective screens to you now as an advertising vehicle, and how important will they be in three years?

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Release date

December 2013


United States

Survey time period

July and August 2013

Number of respondents

142 respondents

Supplementary notes

The survey was conducted among 274 respondents [119 client-side marketers (members of the ANA), 80 media sellers and 75 agencies].
The source does not provide information on the type of survey used.

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Statistics on "Video advertising and marketing"

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