Importance of various screen types in advertising in the U.S. 2013-2016

How important are each of these respective screens to you now as an advertising vehicle, and how important will they be in three years?

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Sources

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Release date

December 2013

Region

United States

Survey time period

July and August 2013

Number of respondents

142 respondents

Supplementary notes


The survey was conducted among 274 respondents [119 client-side marketers (members of the ANA), 80 media sellers and 75 agencies].
The source does not provide information on the type of survey used.

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