Importance of various screen types in advertising in the U.S. 2013-2016

The graph presents data on the importance of various screen types in advertising in the in the United States in 2013 and provides a forecast for 2016. Among the surveyed marketers, 47 percent stated that connected TV was an important screen type in 2013, whereas 85 percent agreed it would be an important screen in 2016.

How important are each of these respective screens to you now as an advertising vehicle, and how important will they be in three years?

20132016
---
---
---
---
---
---
Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

December 2013

Region

United States

Survey time period

July and August 2013

Number of respondents

142 respondents

Supplementary notes


The survey was conducted among 274 respondents [119 client-side marketers (members of the ANA), 80 media sellers and 75 agencies].
The source does not provide information on the type of survey used.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Video advertising and marketing"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.