Uncompetitive pricing of consumables: Consumer responses in the United Kingdom 2013

This survey shows consumers' responses when the price for an item (consumables) in store is higher than what they think they could obtain elsewhere, according to a survey conducted in the United Kingdom (UK) in the first half of 2013. Of respondents, 13 percent said they would ask the assistant to price match the item.

When the price for an item in your store is higher than what you think you can obtain elsewhere, what are you most likely to do?

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Source

Release date

November 2013

Region

United Kingdom

Survey time period

H1 2013

Number of respondents

499**

Age group

18 years and older

Special properties

Online quantitative and qualitative interviews

Method of interview

Online interview

Supplementary notes

Results are for purchases of consumables. According to the source consumerable purchases tend to be more urgent than speciality products. They include groceries and health and beauty products.
* Respondents covered a representative spread of ages (18 to over 65), incomes (less than 15,000 GBP to over 135,000 GBP) and education levels (no qualifications to advanced degrees).

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Statistics on "Food shopping behavior in the United Kingdom (UK)"

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