In 2024, Nestlé was the highest-valued Swiss brand worldwide, with a brand value of 18.5 billion Swiss francs. Rolex ranked second with 12.3 billion Swiss francs.
Nestlé: a global Swiss brand
Founded in the Vaud Canton in Switzerland in 1867, Nestlé ranked first among the largest fast-moving consumer goods (FMCG) companies worldwide based on net sales in 2023, beating its competitors such as PepsiCo, LVMH Moët Hennessy Louis Vuitton, Procter & Gamble, JBS, and Unilever. In 2023, the Nestlé Group's global sales stood at 93 billion Swiss francs.
Another global phenomenon: Rolex
Another Swiss brand that stands out globally is Rolex, the world-renowned manufacturer of luxury watches and watch components. Established in 1905, the Geneva-based watch manufacturer was one of the most valuable luxury brands worldwide in 2024. That year, approximately nine out of 10 people knew the Rolex brand in the United States. Moreover, 18 percent of interviewees owned a Rolex watch in the U.S. in 2024.
Leading Swiss brands worldwide in 2024, by brand value
(in billion CHF)
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Brand Finance. (June 20, 2024). Leading Swiss brands worldwide in 2024, by brand value (in billion CHF) [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/291868/most-valuable-swiss-brands/?__sso_cookie_checker=failed
Brand Finance. "Leading Swiss brands worldwide in 2024, by brand value (in billion CHF)." Chart. June 20, 2024. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/291868/most-valuable-swiss-brands/?__sso_cookie_checker=failed
Brand Finance. (2024). Leading Swiss brands worldwide in 2024, by brand value (in billion CHF). Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/291868/most-valuable-swiss-brands/?__sso_cookie_checker=failed
Brand Finance. "Leading Swiss Brands Worldwide in 2024, by Brand Value (in Billion Chf)." Statista, Statista Inc., 20 Jun 2024, https://www.statista.com/statistics/291868/most-valuable-swiss-brands/?__sso_cookie_checker=failed
Brand Finance, Leading Swiss brands worldwide in 2024, by brand value (in billion CHF) Statista, https://www.statista.com/statistics/291868/most-valuable-swiss-brands/?__sso_cookie_checker=failed (last visited February 09, 2025)
Leading Swiss brands worldwide in 2024, by brand value (in billion CHF) [Graph], Brand Finance, June 20, 2024. [Online]. Available: https://www.statista.com/statistics/291868/most-valuable-swiss-brands/?__sso_cookie_checker=failed