Uncompetitive pricing of speciality purchases: Consumer responses in the UK 2013

When the price for an item in your store is higher than what you think you can obtain elsewhere, what are you most likely to do?

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Release date

November 2013

Region

United Kingdom

Survey time period

H1 2013

Number of respondents

499**

Age group

18 years and older

Special properties

Online quantitative and qualitative interviews

Method of interview

Online interview

Supplementary notes

Results are for speciality purchases. According to the source these include fashion, homeware and entertainment product categories.
* Respondents covered a representative spread of ages (18 to over 65), incomes (less than 15,000 GBP to over 135,000 GBP) and education levels (no qualifications to advanced degrees).

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