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Customer service options consumers most likely to use in the United Kingdom (UK) 2013

This survey shows a rating of how likely consumers are to use various customer service options while shopping, according to a survey conducted in the United Kingdom (UK) in the first half of 2013. The likelihood of shoppers to call a customer service number was rated 2.4 out of 5, the third most likely option consumers would use when requiring assistance.

When you need assistance while shopping, how likely are you to use the following customer service options?

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Source

Release date

November 2013

Region

United Kingdom

Survey time period

H1 2013

Number of respondents

499*

Age group

18 years and older

Special properties

Online quantitative and qualitative interviews

Method of interview

Online interview

Supplementary notes

* Respondents covered a representative spread of ages (18 to over 65), incomes (less than 15,000 GBP to over 135,000 GBP) and education levels (no qualifications to advanced degrees).

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Statistics on "U.S. apparel and footwear consumer behavior"

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