Most valuable insurance brands in the UK in 2015

This statistic illustrates a ranking of the most valuable insurance brands in the United Kingdom as of June 2015. Ranked first was Prudential with a brand value reaching 7.88 billion U.S. dollars. Ranked second was Aviva with approximately 6.2 billion U.S. dollars.

Most valuable insurance brands in the United Kingdom (UK) in 2015*

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Source

Release date

June 2015

Region

United Kingdom

Survey time period

Figures taken June 23, 2015

Supplementary notes

* As of June 2015.
The source provides the following definition of Brand Value:
"With reference to Brand Finance literature, the term 'Brand Value' is considered to be the net present value of the estimated future cash flows attributed to the Brand. Brand Value is also referred to as Brand Equity."
Additional methodology is made available by the source.

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