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Impact of hotel digital tool quailty on U.S. travelers' hotel choice 2013, by segment

How much of an impact does the quality of a hotel's website, app or other digital tools have on your decision to stay?

by Statista Research Department, last edited Mar 5, 2014
Impact of hotel digital tool quailty on U.S. travelers' hotel choice 2013, by segment This statistic shows the share of travelers who thought the quality of the hotel's website, app or other digital tools had a moderate or strong impact on their decision to stay, with a breakdown by segment as of November 2013. During the survey, 64 percent of leisure travelers stated that the quality of the hotel's digital tools had a moderate or strong impact on their decision to stay.
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How much of an impact does the quality of a hotel's website, app or other digital tools have on your decision to stay?

Share of respondents who selected
"moderate impact" or "strong impact"
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Share of respondents who selected
"moderate impact" or "strong impact"
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by Statista Research Department, last edited Mar 5, 2014
This statistic shows the share of travelers who thought the quality of the hotel's website, app or other digital tools had a moderate or strong impact on their decision to stay, with a breakdown by segment as of November 2013. During the survey, 64 percent of leisure travelers stated that the quality of the hotel's digital tools had a moderate or strong impact on their decision to stay.
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