Impact of hotel digital tool quailty on U.S. travelers' hotel choice 2013, by segment

How much of an impact does the quality of a hotel's website, app or other digital tools have on your decision to stay?

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Release date

March 2014

Region

United States

Survey time period

October 28 to November 5, 2013

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

U.S. residents, owned a smartphone, and were diversified in age, gender, household income and level of education

Method of interview

Online survey

Supplementary notes

The survey was conducted among 1,000 adult Americans, evenly segmented as business travelers, leisure travelers and family travelers.

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