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How much of an impact does the quality of a hotel's website, app or other digital tools have on your decision to stay?

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Impact of hotel digital tool quailty on U.S. travelers' hotel choice 2013, by segment This statistic shows the share of travelers who thought the quality of the hotel's website, app or other digital tools had a moderate or strong impact on their decision to stay, with a breakdown by segment as of November 2013. During the survey, 64 percent of leisure travelers stated that the quality of the hotel's digital tools had a moderate or strong impact on their decision to stay.
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Share of respondents who selected
"moderate impact" or "strong impact"
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Share of respondents who selected
"moderate impact" or "strong impact"
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Description Source More information
This statistic shows the share of travelers who thought the quality of the hotel's website, app or other digital tools had a moderate or strong impact on their decision to stay, with a breakdown by segment as of November 2013. During the survey, 64 percent of leisure travelers stated that the quality of the hotel's digital tools had a moderate or strong impact on their decision to stay.
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Release date
March 2014
Region
United States
Survey time period
October 28 to November 5, 2013
Number of respondents
1,000 respondents
Age group
18 years and older
Special properties
U.S. residents, owned a smartphone, and were diversified in age, gender, household income and level of education
Method of interview
Online survey
Supplementary notes
The survey was conducted among 1,000 adult Americans, evenly segmented as business travelers, leisure travelers and family travelers.

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