Showrooming behavior of holiday shoppers in the United States 2013

Showrooming behavior of online shoppers during the holiday season in the United States in 2013

Showrooming behavior of holiday shoppers in the United States 2013 This survey shows the mobile device usage during US holiday shopping in December 2013. During a survey of online holiday shoppers, it was found that 46 percent of respondents had used a smartphone to make a purchase using a retailer's app. Tablet devices were most commonly used to browse websites in order to plan future purchases.
Show more

Showrooming behavior of online shoppers during the holiday season in the United States in 2013

Loading statistic...
Always/frequentlyAlways/frequently/sometimes
I seek out stores that have price match guarantees33%74%
I ask an associate in a retail store to match a price on products I am considering34%65%
I have left a store after finding a product of interest on Amazon and later bought the product online30%61%
I have bought the product on Amazon or another competitor while in the store as the store wouldn't match..41%60%
An associate reminds me of the retailer's price match guarantee as I shop27%47%
I may pay somewhat more for a product while I was in the store as I wanted to be finished with my shopping23%44%
An associate uses technology (mobile phone or tablet) to check prices at other competitors while in the store22%38%
Always/frequentlyAlways/frequently/sometimes
I seek out stores that have price match guarantees33%74%
I ask an associate in a retail store to match a price on products I am considering34%65%
I have left a store after finding a product of interest on Amazon and later bought the product online30%61%
I have bought the product on Amazon or another competitor while in the store as the store wouldn't match..41%60%
An associate reminds me of the retailer's price match guarantee as I shop27%47%
I may pay somewhat more for a product while I was in the store as I wanted to be finished with my shopping23%44%
An associate uses technology (mobile phone or tablet) to check prices at other competitors while in the store22%38%
Download Settings Share
Download started
Please be patient - this may take a moment
This survey shows the mobile device usage during US holiday shopping in December 2013. During a survey of online holiday shoppers, it was found that 46 percent of respondents had used a smartphone to make a purchase using a retailer's app. Tablet devices were most commonly used to browse websites in order to plan future purchases.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Mobile commerce in the United States"
  • Overview
  • Mobile buyers
  • Mobile retailers
  • Shopping behavior
  • Mobile payments
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.