Showrooming behavior of holiday shoppers in the United States 2013

This survey shows the mobile device usage during US holiday shopping in December 2013. During a survey of online holiday shoppers, it was found that 46 percent of respondents had used a smartphone to make a purchase using a retailer's app. Tablet devices were most commonly used to browse websites in order to plan future purchases.

Showrooming behavior of online shoppers during the holiday season in the United States in 2013

Characteristic	Always/frequently	Always/frequently/sometimes
I seek out stores that have price match guarantees	33%	74%
I ask an associate in a retail store to match a price on products I am considering	34%	65%
I have left a store after finding a product of interest on Amazon and later bought the product online	30%	61%
I have bought the product on Amazon or another competitor while in the store as the store wouldn't match..	41%	60%
An associate reminds me of the retailer's price match guarantee as I shop	27%	47%
I may pay somewhat more for a product while I was in the store as I wanted to be finished with my shopping	23%	44%
An associate uses technology (mobile phone or tablet) to check prices at other competitors while in the store	22%	38%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

January 2014

More information

Region

United States

Survey time period

December 3 to 6, 2013

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Online holiday shoppers

Method of interview

Online survey

Supplementary notes

During the survey, this question was posed as follows: "When shopping in a retail store for products where prices can be easily compared, please identify how often you exhibit or experience the stated behavior."

Citation formats