Anheuser Busch: ad spend on beer brands in the U.S. 2012-2015

Anheuser Busch's advertising spending on selected beer brands in the United States in 2012 and 2015

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Release date

August 2016

Region

United States

Survey time period

2012 and 2015

Special properties

measured media

Supplementary notes

* January to November 2012.
Figures for Bud Light, Platinum, Busch and Shock Top come from earlier Advertising Age articles.
Measured-media spending figures include 18 media from Kantar Media’s Stradegy, including network TV, spot TV, cable TV networks, syndicated TV, Spanish-language network TV, local radio, national spot radio, network radio, magazine, Sunday magazine, local magazine, Spanish-language magazine, business publication, newspaper, national newspaper, Spanish-language newspaper, outdoor and internet display.
For more details see the methodology of the report.

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