Try our corporate solution for free!
(212) 419-8286

Premium channel subscription rate in North America 2015

This statistic displays the percentage of consumers in the United States and Canada who paid for premium channel subscriptions in the fourth quarter of 2015. According to the data, over 61 percent of those surveyed responded they did not pay for any premium channels. Of those who did, almost 23 percent paid for HBO and nearly 16 percent paid for Showtime. Thanks to the huge success of shows such as Game of Thrones, Westworld, and Veep, the number of HBO subscribers has increased in recent years from just under 40 million in 2010 to 49 million in 2016. As a result, the network's subscription revenue has also increased from 4 billion U.S. dollars in 2012 to 5 billion U.S. dollars in 2016. However, this success and the creation of blockbuster shows comes at a cost - HBO's programming costs have increased from 1.71 billion U.S. dollars in 2011 to 2.18 billion U.S. dollars in 2016.

Do you pay for any of the following premium channels?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until May 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

March 2016


Canada, United States

Survey time period

Q4 2015

Number of respondents

3,120 respondents

Age group

18 years and older

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Pay TV in Europe"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.