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Penetration of pay-per-rental services in North America 2015

This statistic shows the share of North American consumers who rented or purchased from selected pay-per-rental services in the fourth quarter of 2015. Of those surveyed, 16.2 percent who rented from Amazon, followed by 13.1 percent who rented from Redbox kiosks,

Do you rent or purchase from any of these pay-per-rental services?

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Source

Release date

March 2016

Region

Canada, United States

Survey time period

Q4 2015

Number of respondents

3,120 respondents

Age group

18 years and older

Supplementary notes

Multiple answers were possible.
This question was phrased by the source as follows: "Do you rent or purchase movies on Amazon Prime Instant Video, Best Buy’s CinemaNow, iTunes, Redbox kiosks, Vudu?"

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