Reasons for using third-party rental services in North America 2015

This statistic shows the various reasons why North American consumers used third-party rental and/or monthly subscription services in the fourth quarter of 2015. Over 46 percent of the respondents answered that they found these services to be cheaper than pay-TV, while over 43 percent responded they used these services because they provided the ability to watch whole seasons of TV shows.

Why do you use third party rental and/or monthly subscription services?

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Release date

March 2016


Canada, United States

Survey time period

Q4 2015

Age group

18 years and older

Supplementary notes

Multiple answers were possible.
During the survey, this question was posed as follows: "Why do you use these 3rd-party rental and/or monthly subscription services like Amazon, iTunes, Netflix, Vudu, CinemaNow, Blockbuster, Redbox, YouTube?"

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