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Distribution of multiscreen time worldwide 2014, by type

This graph shows the distribution of daily time spent with multiple screens per capita worldwide as of March 2014. Millward Brown found found that 35 percent of multiscreen time was spent on simultaneous screen consumption.

While watching TV, how much time do you spend using the internet?

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Source

Release date

March 2014

Region

Worldwide

Survey time period

as of March 2014

Number of respondents

> 12,000 multiscreen users from 30 countries

Age group

16-44 years

Supplementary notes

During the survey, this question was posed as follows: "At the same time as you were watching TV yesterday, how much time did you also spend using the internet?"
The source does not provide information on the time when the survey was carried out. The date provided is the date of publication.
The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet."

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