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Multiscreen time worldwide 2014, by type

This graph shows the distribution of daily time spent with multiple screens per capita worldwide as of March 2014, by type. Millward Brown found found that 22 percent of multiscreen time was spent consuming unrelated content on more than one screen (stacking).

How much time do you spend using the internet while watching TV?

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Release date

March 2014



Survey time period

as of March 2014

Number of respondents

> 12,000 multiscreen users from 30 countries

Age group

16-44 years

Supplementary notes

During the survey, this questions posed were as follows:
Simultaneous: "At the same time as you were watching TV yesterday, how much time did you also spend using the internet?"
Meshing: "While you were watching TV and using the Internet yesterday, how much of the time were you doing something related to what was happening on TV?"

The source does not provide information on the time when the survey was carried out. The date provided is the date of publication. The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet."

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Statistics on "Children and media in the U.S."

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