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Attention paid to advertising on various media worldwide 2016, by generation
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Attention paid to advertising on various media worldwide 2016, by generation
Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation
This graph shows the share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation. During the survey, 50 percent of responding Millennials stated that they paid at least a little attention to advertising on TV, compared to 40 percent of Baby Boomers who said the same.
Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation
| Millennials | Generation X | Baby Boomers | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| Millennials | Generation X | Baby Boomers | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Description
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This graph shows the share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation. During the survey, 50 percent of responding Millennials stated that they paid at least a little attention to advertising on TV, compared to 40 percent of Baby Boomers who said the same.
Show more- Show sources information
- Show publisher information
- Release date
- June 2017
- Region
- Worldwide
- Survey time period
- September to October 2016
- Number of respondents
- 18,810 respondents
- Age group
- 16-64 years
- Special properties
- respondents who said they paid a lot or a little attention
Source
- Show sources information
- Show publisher information
- Release date
- June 2017
More information
- Region
- Worldwide
- Survey time period
- September to October 2016
- Number of respondents
- 18,810 respondents
- Age group
- 16-64 years
- Special properties
- respondents who said they paid a lot or a little attention
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Statistics on "Digital advertising in the United Kingdom (UK)"
- Market overview
The most important statistics
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- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
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- Share of advertising spending going on digital advertising in France, the UK and Germany from 2014 to 2016Digital share of advertising spending in selected countries 2014-2016
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- Leading spending industry sectors on digital display advertising in the United Kingdom (UK) in first half 2016, ranked by share of spending*Digital display ad spending in the UK H1 2016, by industry
- Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016Most effective paid digital advertising methods in the United Kingdom (UK) 2016
- Market leaders
The most important statistics
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)Facebook: advertising revenue worldwide 2009-2018
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- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)Global Google digital advertising revenues 2014-2018
- Google's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)Google's digital advertising revenue in the United Kingdom (UK) 2011-2019
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- Performance metrics
The most important statistics
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*)Online ads: video completion and click through rates UK 2017, by ad length
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by device (index*)Online ads: video completion and click through rates UK 2017, by device
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by age (index*)Online ads: video completion and click through rates United Kingdom (UK) 2017, by age
- Product types ranked by display advertising click-through rate (CTR) in the United Kingdom (UK) as of September 2016*Display advertising click-through rate in the United Kingdom 2016, by product type
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- Mobile advertising market
The most important statistics
- Mobile advertising revenue in the United Kingdom (UK) from 2008 to 2017 (in million GBP)Mobile advertising revenue in the United Kingdom (UK) 2008-2017
- Share of mobile in digital advertising spending in the United Kingdom from 2008 to 2017Mobile share of digital advertising spending in the United Kingdom (UK) 2008-2017
- Mobile advertising reach in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)Mobile advertising reach in the United Kingdom (UK) Q3 2013-Q2 2016
- Mobile advertising conversions in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)Mobile advertising conversions in the United Kingdom (UK) Q3 2013-Q2 2016
- What are the primary mobile challenges for publishers?Main mobile advertising challenges for publishers in the United Kingdom (UK) 2016
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- Ad blocking
The most important statistics
- Estimated total lost revenue from ad blocking in the United Kingdom (UK) from 2014 to 2017 (in billion U.S. dollars)Lost revenue from ad blocking in the United Kingdom (UK) 2014-2017
- Proportion of UK adults using ad blocking technology from March 2015 to February 2018Ad block usage penetration in the United Kingdom (UK) 2015-2018
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by demographicUsage of ad blocking software in the United Kingdom (UK) 2017, by demographic
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by typeUsage of ad blocking software in the United Kingdom (UK) 2017, by type
- Main reason for switching off ad blocking software in the United Kingdom (UK) 2016-2017Key reason for switching of ad blocking software in the United Kingdom (UK) 2016-2017
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Statistics
- Advertising receptivity worldwide 2014, by country
- Canada: typically used video platforms for advertising 2014
- Advertising favorability worldwide 2014, by screen
- Attention given to digital advertisement in the United Kingdom (UK) 2014, by device
- U.S. consumer awareness of online advertising on their smartphone 2017
- Share of individuals taking note of TV advertising in Sweden 2007-2017, by gender
- U.S. consumer awareness of online advertising on their tablet 2017
- Canada: mobile daily newspaper advertising revenue 2011-2016
- U.S. consumer awareness of online advertising on their PC or laptop 2017
- Survey on general attitude towards internet ads after purchase in Sweden 2017, by age
- Survey on attitude towards internet ads after purchase in Sweden 2017, by gender
- Survey on general attitude towards internet ads after purchase in Sweden 2017
- Frequency of noticing previous product search suggestions in ads in the U.S. 2017
- Online advertising: receptivity by location in France 2015
- U.S. consumer awareness of online stores product suggestions 2017
- Share of individuals taking note of TV advertising in Sweden 2007-2017, by age
- Response to perceived mobile smart phone advertising in China 2011
- Frequency of viewing static ads on TV in the United Kingdom (UK) 2015-2016
- Consumer opinion of brands funding television programs in Belgium 2013
- Frequency of seeing static ads on computers in the United Kingdom (UK) 2015-2016
Studies
- TV advertising in the U.S.
- Online advertising metrics
- Digital advertising in Europe
- Digital advertising formats in the U.S.
- BRICS advertising
- Digital advertising in the United Kingdom (UK)
- Advertising in Belgium
- Global Mobile Advertising Revenue 2016
- Advertising in the Netherlands
- Digital advertising in Canada
- Programmatic advertising
- Television in Germany
- Advertising in Africa
- Advertising in Italy
- Europe AdEx Benchmark 2017
Statistics on "Digital advertising in the United Kingdom (UK)"
- Digital advertising spending in the United Kingdom (UK) from 2007 to 2019 (in million GBP)
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by mobile and desktop (in million U.S. dollars)
- Share of advertising spending going on digital advertising in France, the UK and Germany from 2014 to 2016
- Digital publisher advertising revenue growth in the United Kingdom (UK) in 4th quarter 2017 vs. 4th quarter 2016, by format
- Leading spending industry sectors on digital display advertising in the United Kingdom (UK) in first half 2016, ranked by share of spending*
- Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)
- Facebook's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)
- Google's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)
- Ranking of digital and specialist advertising agencies located in the United Kingdom (UK) in 2019
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*)
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by device (index*)
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by age (index*)
- Product types ranked by display advertising click-through rate (CTR) in the United Kingdom (UK) as of September 2016*
- What sources do you use to identify the best brands?*
- Mobile advertising revenue in the United Kingdom (UK) from 2008 to 2017 (in million GBP)
- Share of mobile in digital advertising spending in the United Kingdom from 2008 to 2017
- Mobile advertising reach in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)
- Mobile advertising conversions in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)
- What are the primary mobile challenges for publishers?
- What do you feel are the biggest mobile opportunities for publishers?
- Consumer opinion on how to make mobile advertisements better or more acceptable in the United Kingdom (UK) in 2016
- Estimated total lost revenue from ad blocking in the United Kingdom (UK) from 2014 to 2017 (in billion U.S. dollars)
- Proportion of UK adults using ad blocking technology from March 2015 to February 2018
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by demographic
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by type
- Main reason for switching off ad blocking software in the United Kingdom (UK) 2016-2017
- Screen media advertising receptivity* in selected countries worldwide as of March 2014
- Types of video platforms typically used for advertising according to marketers in Canada as of October 2014
- How would you characterize your attitude towards each of the following formats of advertising?
- Each time you see each of the following advertising types, how much do you typically pay attention?
- How much advertising do you personally take note of online on your smartphone?
- Share of individuals taking note of TV advertising in Sweden from 2007 to 2017, by gender
- How much advertising do you personally take note of online on your tablet?
- Online mobile daily newspaper advertising revenue in Canada from 2011 to 2016 (in million Canadian dollars)
- How much advertising do you personally take note of online on your desktop PC or laptop?
- What is your general attitude towards ads you saw on the internet after your purchase?
- What is your general attitude towards ads you saw on the internet after your purchase?
- What is your general attitude towards ads you saw on the internet after your purchase?
- How often do you notice that a certain article you viewed online is constantly suggested in advertisements?
- Share of consumers with a good receptivity to video advertising in France in 2015, according to the viewing location*
- Share of consumers who notice product suggestions from online stores in the United States as of May 2017
- Share of individuals taking note of TV advertising in Sweden from 2007 to 2017, by age
- Response to perceived mobile smart phone advertising in China in 2011
- Frequency of seeing static advertising on TV in the United Kingdom (UK) from 2015 to 2016
- Select the statements that apply to you regarding television programs receiving funding from companies and brands.*
- Frequency of seeing static advertising on desktop computers in the United Kingdom (UK) from 2015 to 2016
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