This graph shows the share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation. During the survey, 50 percent of responding Millennials stated that they paid at least a little attention to advertising on TV, compared to 40 percent of Baby Boomers who said the same.
Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation
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Statistics on "Digital advertising in the United Kingdom (UK)"
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Ipsos. (June 7, 2017). Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation [Graph]. In Statista. Retrieved April 06, 2020, from https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/
Ipsos. "Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation." Chart. June 7, 2017. Statista. Accessed April 06, 2020. https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/
Ipsos. (2017). Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation. Statista. Statista Inc.. Accessed: April 06, 2020. https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/
Ipsos. "Share of Consumers Paying Attention to Advertising on Different Media Worldwide as of October 2016, by Generation." Statista, Statista Inc., 7 Jun 2017, https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/
Ipsos, Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation Statista, https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/ (last visited April 06, 2020)
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