This graph shows the share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation. During the survey, 50 percent of responding Millennials stated that they paid at least a little attention to advertising on TV, compared to 40 percent of Baby Boomers who said the same.
Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation
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Statistics on Digital advertising in Poland
Overview
5
- Premium Statistic Digital advertising expenditure in Poland 2017-2026
- Premium Statistic Digital growth of advertising expenditure in Poland 2018-2026
- Premium Statistic Share of different formats in the digital advertising market in Poland 2021
- Premium Statistic Growth of spending in the digital advertising market in Poland 2019-2021, by type
- Premium Statistic Assessment of the level of digital advertising expenditure in Poland 2021
E-mail advertising
7
- Premium Statistic Share of e-mail advertising in online advertising market in Poland 2015-2021
- Premium Statistic Types of e-mail newsletters received in Poland 2021
- Premium Statistic Share of respondents who use e-mail blocks and filters in Poland 2021
- Premium Statistic Average number of e-mails deleted without opening in Poland 2021
- Premium Statistic Amount of e-mail spam received in Poland 2021
- Premium Statistic Factors in subscribing to e-mail newsletters in Poland 2021
- Premium Statistic Most common reasons for deleting e-mails without opening in Poland 2021
Mobile advertising
8
- Premium Statistic Share of mobile advertising in online advertising market in Poland 2015-2021
- Premium Statistic Growth rate of mobile ad expenditure in Poland 2016-2020
- Premium Statistic Viewability of mobile display ads in Poland 2021, by format
- Premium Statistic Assessment of the level of mobile advertising expenditure in Poland 2021
- Premium Statistic Most prospective mobile advertising formats in Poland 2021
- Premium Statistic Changes to mobile advertising campaigns in Poland 2021
- Premium Statistic Ways of sending SMS messages in business in Poland 2021
- Premium Statistic Methods of database building for SMS marketing in Poland 2021
Social media advertising
8
- Premium Statistic Social media advertising spending in Poland 2017-2026
- Premium Statistic Share of social media advertising in online advertising market in Poland 2015-2021
- Premium Statistic Advertising reach of leading social media in Poland 2021
- Premium Statistic Change in the advertising reach of leading social media in Poland 2021
- Premium Statistic Social media advertising audience in Poland 2021, by gender and age
- Premium Statistic Social media on which ads are most noticeable in Poland 2020-2021
- Premium Statistic Percentage of enterprises that use social media in Poland 2019-2021, by activity type
- Premium Statistic Most popular communication channels chosen for influencer marketing in Poland 2021
Video and display advertising
5
- Premium Statistic Digital video advertising expenditure in Poland 2017-2026
- Premium Statistic Share of video advertising in online advertising market in Poland 2015-2021
- Premium Statistic Viewability of online ads in Poland 2021, by format
- Premium Statistic Viewability of desktop display ads in Poland 2021, by format
- Premium Statistic Viewtime of online ads in Poland 2021, by format
Other formats
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- Premium Statistic Banner advertising expenditure in Poland 2017-2026
- Premium Statistic Search advertising expenditure in Poland 2017-2026
- Premium Statistic Share of announcement advertising in online advertising market in Poland 2015-2021
- Premium Statistic Share of display advertising in online advertising market in Poland 2015-2021
- Premium Statistic Share of native advertising in online advertising market in Poland 2019-2021
- Premium Statistic Share of SEM advertising in online advertising market in Poland 2015-2021
Consumer behavior
6
- Premium Statistic Important characteristics of a good newsletter in Poland 2021
- Premium Statistic Worst mistakes in newsletters received in Poland 2021
- Premium Statistic Influence of mobile advertising on customer purchases in Poland 2021
- Premium Statistic Influencers' impact on shopping behavior in Poland 2021, by generation
- Premium Statistic Key characteristics of celebrities/influencers recommending cosmetics in Poland 2021
- Premium Statistic Attitudes to TikTok advertising in Poland 2021
Further related statistics
18
- Advertising receptivity worldwide 2014, by country
- Canada: typically used video platforms for advertising 2014
- Advertising favorability worldwide 2014, by screen
- Attention given to digital advertisement in the United Kingdom (UK) 2014, by device
- Brands with well-known TVCFs starring Vietnamese football players in Vietnam 2019
- Frequency of purchasing items suggested by online stores in the U.S. 2017
- Share of individuals taking note of TV advertising in Sweden 2008-2018, by gender
- New brand discovery via online vs. TV ads worldwide in Q2 2017, by age
- U.S. consumers view of online store product suggestions 2017
- Share of individuals taking note of TV advertising in Sweden 2008-2018
- U.S. consumer awareness of online stores product suggestions 2017
- U.S. consumer awareness of online advertising on their electronic devices 2017
- U.S. consumer awareness of online advertising on their smartphone 2017
- U.S. consumer awareness of online advertising on their tablet 2017
- U.S. consumer awareness of online advertising on their PC or laptop 2017
- Frequency of noticing previous product search suggestions in ads in the U.S. 2017
- Online news feed ads browsing frequency in China 2019, by scenario
- GMO AD Partners' net sales FY 2016-2021
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Statistics
- Advertising receptivity worldwide 2014, by country
- Canada: typically used video platforms for advertising 2014
- Advertising favorability worldwide 2014, by screen
- Attention given to digital advertisement in the United Kingdom (UK) 2014, by device
- Brands with well-known TVCFs starring Vietnamese football players in Vietnam 2019
- Frequency of purchasing items suggested by online stores in the U.S. 2017
- Share of individuals taking note of TV advertising in Sweden 2008-2018, by gender
- New brand discovery via online vs. TV ads worldwide in Q2 2017, by age
- U.S. consumers view of online store product suggestions 2017
- Share of individuals taking note of TV advertising in Sweden 2008-2018
- U.S. consumer awareness of online stores product suggestions 2017
- U.S. consumer awareness of online advertising on their electronic devices 2017
- U.S. consumer awareness of online advertising on their smartphone 2017
- U.S. consumer awareness of online advertising on their tablet 2017
- U.S. consumer awareness of online advertising on their PC or laptop 2017
- Frequency of noticing previous product search suggestions in ads in the U.S. 2017
- Online news feed ads browsing frequency in China 2019, by scenario
- GMO AD Partners' net sales FY 2016-2021
Ipsos. (June 7, 2017). Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation [Graph]. In Statista. Retrieved February 04, 2023, from https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/
Ipsos. "Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation." Chart. June 7, 2017. Statista. Accessed February 04, 2023. https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/
Ipsos. (2017). Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation. Statista. Statista Inc.. Accessed: February 04, 2023. https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/
Ipsos. "Share of Consumers Paying Attention to Advertising on Different Media Worldwide as of October 2016, by Generation." Statista, Statista Inc., 7 Jun 2017, https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/
Ipsos, Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation Statista, https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/ (last visited February 04, 2023)
Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation [Graph], Ipsos, June 7, 2017. [Online]. Available: https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/