Attention paid to advertising on various media worldwide 2016, by generation

This graph shows the share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation. During the survey, 50 percent of responding Millennials stated that they paid at least a little attention to advertising on TV, compared to 40 percent of Baby Boomers who said the same.

Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation

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Source

Release date

June 2017

Region

Worldwide

Survey time period

September to October 2016

Number of respondents

18,810 respondents

Age group

16-64 years

Special properties

respondents who said they paid a lot or a little attention

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Statistics on "Digital advertising in the United Kingdom (UK)"

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