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Attention paid to advertising on various media worldwide 2016, by generation

Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation

Attention paid to advertising on various media worldwide 2016, by generation This graph shows the share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation. During the survey, 50 percent of responding Millennials stated that they paid at least a little attention to advertising on TV, compared to 40 percent of Baby Boomers who said the same.
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Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation

MillennialsGeneration XBaby Boomers
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This graph shows the share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation. During the survey, 50 percent of responding Millennials stated that they paid at least a little attention to advertising on TV, compared to 40 percent of Baby Boomers who said the same.
Show more
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