This graph shows the share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation. During the survey, 50 percent of responding Millennials stated that they paid at least a little attention to advertising on TV, compared to 40 percent of Baby Boomers who said the same.
Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statistics on "Digital advertising in the United Kingdom (UK)"
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Ipsos. (June 7, 2017). Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation [Graph]. In Statista. Retrieved April 05, 2020, from https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/
Ipsos. "Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation." Chart. June 7, 2017. Statista. Accessed April 05, 2020. https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/
Ipsos. (2017). Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation. Statista. Statista Inc.. Accessed: April 05, 2020. https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/
Ipsos. "Share of Consumers Paying Attention to Advertising on Different Media Worldwide as of October 2016, by Generation." Statista, Statista Inc., 7 Jun 2017, https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/
Ipsos, Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation Statista, https://www.statista.com/statistics/293037/attention-paid-to-advertising-worldwide-screen/ (last visited April 05, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
