Advertising receptivity worldwide 2014, by country

This graph shows data on screen media advertising receptivity in selected countries worldwide as of March 2014. Advertising receptivity is an average of ad favorability (respondents who are very or somewhat favorable towards ads in a particular medium) and attention (respondents who pay at least some attention towards ads in a particular medium). As of March 2014, screen media ad receptivity was at 49 percent in India.

Screen media advertising receptivity* in selected countries worldwide as of March 2014

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Source

Release date

March 2014

Region

Worldwide

Survey time period

as of March 2014

Number of respondents

> 12,000 multiscreen users from 30 countries

Age group

16-44 years

Special properties

across TV, laptop, smartphone and tablet

Supplementary notes

Advertising receptivity= average of favorability (very/somewhat favorable) and attention (pay at least some attention).
The source does not provide information on the time when the survey was carried out. The date provided is the date of publication.
The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet."

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