Perception of nutritional information label clarity in the United Kingdom 2014

The chart illustrates the extent to which UK consumers agree or disagree that nutritional information labelled on food products is not easy to understand. According to the survey conducted in February 2014, 21 percent neither agreed nor disagreed with the statement.

To what extent do you agree or disagree with the statement: "nutritional information isn't easy to understand"

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Release date

March 2014


United Kingdom

Survey time period

February 2014 (over one week period)

Number of respondents

over 2,000

Age group

18 years and older

Special properties

UK consumers*

Supplementary notes

* Over 2,000 consumers who have primary responsibility for food shopping in their household,18-65 years old across all income brackets, distributed across UK regions.

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