U.S. e-retailers: mass merchant market share 2017

This statistic presents a ranking of the leading mass merchant e-retailers in the United States in 2016, sorted by market share in percent. In 2017, Amazon.com, Inc. was responsible for 16.22 percent of e-commerce sales in the United States. Amazon also ranks first among retail websites in the United States with 197 million unique visitors in December 2017, ahead of eBay, Walmart, and Apple. Amazon also was also the leading e-retailer in the United States in 2017 with U.S. e-commerce sales of over 54.47 billion U.S. dollars.

Market share of leading mass merchant e-retailers in the United States in 2017

Market share
Amazon.com, Inc. 16.22%
Wal-Mart Stores, Inc. 4.17%
Liberty Interactive Corporation 1.49%
Target Corporation 1.08%
Kohl's Corporation 1.07%
Costco Wholesale Corporation 1.03%
J.C. Penney Corporation, Inc. 0.52%
Sears Holdings Corporation 0.5%
HSN, Inc. 0.35%
Hudson's Bay Company 0.3%
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Release date

April 2018


United States

Survey time period


Special properties

physical goods only, excluding digital sales & services

Supplementary notes

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

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Statistics on "E-commerce in the United States"

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