This statistic presents a ranking of the leading mass merchant e-retailers in the United States in 2016, sorted by market share in percent. In 2017, Amazon.com, Inc. was responsible for 16.22 percent of e-commerce sales in the United States. Amazon also ranks first among retail websites in the United States with 197 million unique visitors in December 2017, ahead of eBay, Walmart, and Apple. Amazon also was also the leading e-retailer in the United States in 2017 with U.S. e-commerce sales of over 54.47 billion U.S. dollars.
Market share of leading mass merchant e-retailers in the United States in 2017
physical goods only, excluding digital sales & services
Supplementary notes
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.
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ecommerceDB.com, & Statista. (April 18, 2018). Market share of leading mass merchant e-retailers in the United States in 2017 [Graph]. In Statista. Retrieved September 06, 2022, from https://www.statista.com/statistics/293268/mass-merchant-us-e-retailers-market-share/
ecommerceDB.com, und Statista. "Market share of leading mass merchant e-retailers in the United States in 2017." Chart. April 18, 2018. Statista. Accessed September 06, 2022. https://www.statista.com/statistics/293268/mass-merchant-us-e-retailers-market-share/
ecommerceDB.com, Statista. (2018). Market share of leading mass merchant e-retailers in the United States in 2017. Statista. Statista Inc.. Accessed: September 06, 2022. https://www.statista.com/statistics/293268/mass-merchant-us-e-retailers-market-share/
ecommerceDB.com, and Statista. "Market Share of Leading Mass Merchant E-retailers in The United States in 2017." Statista, Statista Inc., 18 Apr 2018, https://www.statista.com/statistics/293268/mass-merchant-us-e-retailers-market-share/
ecommerceDB.com & Statista, Market share of leading mass merchant e-retailers in the United States in 2017 Statista, https://www.statista.com/statistics/293268/mass-merchant-us-e-retailers-market-share/ (last visited September 06, 2022)
