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Online buyer product discovery through friend recommendations 2013, by age

Share of internet users who rely on friend recommendations to discover new products as of 4th quarter 2013, by age group

by Statista Research Department, last edited Mar 25, 2014
Online buyer product discovery through friend recommendations 2013, by age This statistic shows the share of internet users who rely on friend recommendations to discover new products, by age group. During the survey in the fourth quarter of 2013, it was found that 48 percent of internet users aged between 25 and 34 years relied on word-of-mouth recommendations of friends they knew in real life to discover new products and brands.
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Share of internet users who rely on friend recommendations to discover new products as of 4th quarter 2013, by age group

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