U.S. primary supermarkets: consumers' importance of a premium bakery 2013-2014

This statistic illustrates the results of an online survey conducted in 2013 and 2014. About 902 U.S. chief household shoppers were asked to rate the importance of having a high-quality bakery available when selecting their primary grocery store. In 2014, 34 percent of U.S. consumers rated the availability of a premium bakery as a very important feature for choosing their primary supermarket.

U.S. consumers' importance of a high-quality bakery when selecting their primary grocery store in 2013 and 2014*

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Sources

Release date

February 2015

Region

United States

Survey time period

October to November 2014**

Number of respondents

902 respondents

Special properties

Chief household shoppers

Method of interview

Online survey

Supplementary notes

* The original question ran as follows: 'Please read this list for factors that may or may not be important when a person decides where to shop for groceries. For each factor, please tell me whether it is very important, somewhat important, not too important or not at all important to you when you select a primary grocery store, that is, the grocery store or supermarket where you spend the most money on all groceries'.
** Date and study characteristics apply to the 2015 survey. Figures for the previous year have been conducted among equally large samples.
The SupermarketGuru.com Consumer Panel is an opt-in, food-involved population of more than 105,000 shoppers that are pre-registered with the site and submitted their confidential demographic information. Some 73.9 percent of respondents were female.
The original source does not give any information regarding the age of respondents.

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