Attention given to digital advertisement in the United Kingdom (UK) 2014, by device

This statistic displays a ranking of digital advertising formats by the amount of attention viewers reported paying to them in the United Kingdom as of 2014. Thirty-seven percent of respondents reported paying "at least some attention" to smartphone ads.

Each time you see each of the following advertising types, how much do you typically pay attention?

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Release date

March 2014


United Kingdom

Survey time period

as of March 2014****

Number of respondents

~ 400***

Age group

16-44 years

Special properties

multiscreen users**

Supplementary notes

* Share answering "pay at least some attention."
** The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet."
*** The source sampled over 12,000 consumers worldwide, averaging roughly 400 per country.
**** The source does not provide information on the time when the survey was carried out. The date provided is the date of publication.

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