Attention given to digital advertisement in the United Kingdom (UK) 2014, by device

Each time you see each of the following advertising types, how much do you typically pay attention?

Attention given to digital advertisement in the United Kingdom (UK) 2014, by device This statistic displays a ranking of digital advertising formats by the amount of attention viewers reported paying to them in the United Kingdom as of 2014. Thirty-seven percent of respondents reported paying "at least some attention" to smartphone ads.
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Each time you see each of the following advertising types, how much do you typically pay attention?

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Share of respondents*
TV ads71%
Tablet ads38%
Laptop ads38%
Smartphone ads37%
Share of respondents*
TV ads71%
Tablet ads38%
Laptop ads38%
Smartphone ads37%
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This statistic displays a ranking of digital advertising formats by the amount of attention viewers reported paying to them in the United Kingdom as of 2014. Thirty-seven percent of respondents reported paying "at least some attention" to smartphone ads.
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