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Has the occurrence of horse meat in food products, led you to do any of the following, or not?*
Horse meat scandal: Affect on consumer buying behaviour in Great Britain 2013
This survey shows how consumers have changed their buying habits particularly towards meat since the discovery of horse meat in food products in Great Britain. Of respondents, 15 percent said they now buy better quality and/or more expensive meat following the horse meat scandel.
Has the occurrence of horse meat in food products, led you to do any of the following, or not?*
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Source

Release date

March 2013

Region

United Kingdom (Great Britain)

Survey time period

22 to 24 February 2013

Number of respondents

1,942 respondents

Age group

18 years and older

Special properties

British adults (weighted). All except those saying N/A.

Method of interview

Online interview

Supplementary notes

* Respondents could choose more than one answer.

Horse meat scandal: Affect on consumer buying behaviour in Great Britain 2013
This survey shows how consumers have changed their buying habits particularly towards meat since the discovery of horse meat in food products in Great Britain. Of respondents, 15 percent said they now buy better quality and/or more expensive meat following the horse meat scandel.
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