Online path to purchase device usage in the UK 2013

Devices used along the online path to purchase in the United Kingdom (UK) as of September 2013*

Online path to purchase device usage in the UK 2013 This statistic displays selected devices used by UK smartphone owners along the path to purchase online as of September 2013. Respondents were more likely to report having used a tablet for research than having used a smartphone, at 49 percent and 46 percent respectively.
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Devices used along the online path to purchase in the United Kingdom (UK) as of September 2013*

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Trigger***ResearchPurchase
Laptop35%58%63%
Smartphone32%46%29%
Desktop31%61%69%
Tablet30%49%43%
Trigger***ResearchPurchase
Laptop35%58%63%
Smartphone32%46%29%
Desktop31%61%69%
Tablet30%49%43%
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This statistic displays selected devices used by UK smartphone owners along the path to purchase online as of September 2013. Respondents were more likely to report having used a tablet for research than having used a smartphone, at 49 percent and 46 percent respectively.
Show more
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