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Online path to purchase device usage in the UK 2013

Devices used along the online path to purchase in the United Kingdom (UK) as of September 2013*

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Source

Release date

April 2014

Region

United Kingdom

Survey time period

December 18, 2013

Number of respondents

946**

Special properties

smartphone owners

Supplementary notes

* Based on most recent purchase among respondents who used the device across the entire purchase path.
** Base varied by device: n (laptop) = 946, n (smartphone) = 370, n (desktop) = 535, n (tablet) = 333.
*** Device where respondents first read any promotional message/advertising related to item purchased.
Age not specified.

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Statistics on "Online shopping behavior in the United Kingdom (UK)"

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