Online path to purchase device usage in the UK 2013

This statistic displays selected devices used by UK smartphone owners along the path to purchase online as of September 2013. Respondents were more likely to report having used a tablet for research than having used a smartphone, at 49 percent and 46 percent respectively.

Devices used along the online path to purchase in the United Kingdom (UK) as of September 2013*

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Release date

April 2014


United Kingdom

Survey time period

December 18, 2013

Number of respondents


Special properties

smartphone owners

Supplementary notes

* Based on most recent purchase among respondents who used the device across the entire purchase path.
** Base varied by device: n (laptop) = 946, n (smartphone) = 370, n (desktop) = 535, n (tablet) = 333.
*** Device where respondents first read any promotional message/advertising related to item purchased.
Age not specified.

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