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Consumer behaviour towards ingredient labels on meat products in Great Britain 2013

This survey indicates whether consumers look at ingredient labelling more on meat products following the occurance of horse meat in food products in Great Britain in 2013. Of respondents, 21 percent slightly agreed that they now look at ingredient labelling more on meat products.

To what extent do you agree or disagree with the following statement: 'I now look at ingredient labelling more on meat products' *

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Source

Release date

March 2013

Region

United Kingdom (Great Britain)

Survey time period

22 to 24 February 2013

Number of respondents

2,064 respondents

Age group

18 years and older

Special properties

British adults (weighted)

Method of interview

Online interview

Supplementary notes

* Survey was conducted following the discovery of horse meat in food products in Great Britain

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