Most important delivery options for online shopping in the UK 2013

This statistics presents delivery options respondents deemed most important when shopping online in the United Kingdom (UK) in 2013. Of respondents, 40 percent stated that the option to purchase online, but collect in-store was important.

Which are the most important delivery options for you when making a purchase online?

Share of respondents
Free delivery87%
Purchase online and collect in-store40%
Appointment delivery39%
Standard postal delivery for non-critical items34%
I can chose to get all of my items in one delivery31%
Pick up a purchase from a convenient location24%
Same day delivery20%
Pick up at post office or courier11%
Any means of delivery that reduces my carbo footprint11%
90-minute delivery for store-based purchase6%
Locker / box collection3%
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Release date

January 2014


United Kingdom

Survey time period

July and August 2013

Number of respondents


Special properties

online shoppers

Method of interview

Online survey

Supplementary notes

* n (global) = 15,080; UK base not specified. Age of respondents not specified.

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