Preferred product research methods in the UK 2013, by product category

This statistic shows preferred product research methods in the United Kingdom in 2013, by product category. 71 percent of respondets preferred to buy consumer electronics and computers online via PC.

Which method do you most prefer for researching your purchases?

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Source

Release date

January 2014

Region

United Kingdom

Survey time period

July and August 2013

Number of respondents

15,080*

Special properties

online shoppers

Method of interview

Online survey

Supplementary notes

* n (global) = 15,080; UK base not specified. Age of respondents not specified.
Figures may not sum 100 percent. The source provides no explaination.

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