Preferred product purchasing methods in the UK 2013, by product category

This statistic displays preferred purchasing methods in the United Kingdom (UK) in 2013, by product category. Of respondents, 26 percent of preferred buying furniture and homewear online via PC.

Which method do you prefer for buying your purchases?

Do not buy this categoryOnline via social media platformOnline via mobile or smartphoneOnline via tabletOnline via PCIn-store
Clothing and footwear2%0%2%4%29%63%
Consumer electronics and computers4%0%1%4%45%45%
Books, music, movies, video games5%0%3%6%61%24%
Household appliances6%1%1%4%39%49%
Furniture and homeware7%0%1%3%26%63%
Home improvement13%0%2%3%22%60%
Health and beauty15%0%3%4%22%57%
Sports equipment27%0%2%4%25%42%
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Release date

January 2014


United Kingdom

Survey time period

July and August 2013

Special properties

online shoppers

Method of interview

Online survey

Supplementary notes

* Source states total number of respondents from all countries covered for survey.
Figures may not sum 100 percent. The source provides no explaination.

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