In 2022, business-to-business (B2B) TV advertising spending in the United Kingdom (UK) stood at 108 million British pounds. A year earlier, it amounted to 99 million pounds, which points to a nine-percent increase year on year.
Business-to-business (B2B) TV advertising spending in the United Kingdom (UK) from 2018 to 2022
(in million GBP)
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Marketing Week. (March 27, 2023). Business-to-business (B2B) TV advertising spending in the United Kingdom (UK) from 2018 to 2022 (in million GBP) [Graph]. In Statista. Retrieved January 16, 2025, from https://www.statista.com/statistics/293924/television-advertising-expenditure-in-the-united-kingdom/?__sso_cookie_checker=failed
Marketing Week. "Business-to-business (B2B) TV advertising spending in the United Kingdom (UK) from 2018 to 2022 (in million GBP)." Chart. March 27, 2023. Statista. Accessed January 16, 2025. https://www.statista.com/statistics/293924/television-advertising-expenditure-in-the-united-kingdom/?__sso_cookie_checker=failed
Marketing Week. (2023). Business-to-business (B2B) TV advertising spending in the United Kingdom (UK) from 2018 to 2022 (in million GBP). Statista. Statista Inc.. Accessed: January 16, 2025. https://www.statista.com/statistics/293924/television-advertising-expenditure-in-the-united-kingdom/?__sso_cookie_checker=failed
Marketing Week. "Business-to-business (B2b) Tv Advertising Spending in The United Kingdom (Uk) from 2018 to 2022 (in Million Gbp)." Statista, Statista Inc., 27 Mar 2023, https://www.statista.com/statistics/293924/television-advertising-expenditure-in-the-united-kingdom/?__sso_cookie_checker=failed
Marketing Week, Business-to-business (B2B) TV advertising spending in the United Kingdom (UK) from 2018 to 2022 (in million GBP) Statista, https://www.statista.com/statistics/293924/television-advertising-expenditure-in-the-united-kingdom/?__sso_cookie_checker=failed (last visited January 16, 2025)
Business-to-business (B2B) TV advertising spending in the United Kingdom (UK) from 2018 to 2022 (in million GBP) [Graph], Marketing Week, March 27, 2023. [Online]. Available: https://www.statista.com/statistics/293924/television-advertising-expenditure-in-the-united-kingdom/?__sso_cookie_checker=failed