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When you think about your banking and financial views, who or what influences you the most?

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Influencers on the banking views of Millennials in the U.S. in 2014, by gender This statistic presents the influencers considered most influential when forming banking and financial views among Millennials in the United States as of February 2014, by gender. It was found that ten percent of male Millennials considered their grandparents as a primary influence on their banking and financial views.
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Description Source More information
This statistic presents the influencers considered most influential when forming banking and financial views among Millennials in the United States as of February 2014, by gender. It was found that ten percent of male Millennials considered their grandparents as a primary influence on their banking and financial views.
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Release date
March 2014
Region
United States
Survey time period
January 28 to February 10, 2014
Number of respondents
2,031 respondents
Age group
18-34
Supplementary notes
Total sample includes 2,031 Millennials who have financial relationships. Specific segments of the sample include a national sample of 1,530. A New York City sample of 154. A Boston sample of 150. A Philadelphia sample of 150. A Florida sample of 154 and a national Hispanic sample of 501. Data has been weighted by age, gender, region and ethnicity to reflect the population.

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