Influencers on the banking views of Millennials in the U.S. in 2014, by gender

This statistic presents the influencers considered most influential when forming banking and financial views among Millennials in the United States as of February 2014, by gender. It was found that ten percent of male Millennials considered their grandparents as a primary influence on their banking and financial views.

When you think about your banking and financial views, who or what influences you the most?

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Sources

Release date

March 2014

Region

United States

Survey time period

January 28 to February 10, 2014

Number of respondents

2,031 respondents

Age group

18-34

Supplementary notes

Total sample includes 2,031 Millennials who have financial relationships. Specific segments of the sample include a national sample of 1,530. A New York City sample of 154. A Boston sample of 150. A Philadelphia sample of 150. A Florida sample of 154 and a national Hispanic sample of 501. Data has been weighted by age, gender, region and ethnicity to reflect the population.

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