How do online reviews by consumers on sites like Yelp and TripAdvisor affect restaurants?

Affects of online reviews sites on restaurants in the U.S. in 2013 This statistic shows the affects of consumers writing reviews on sites, such as Yelp and TripAdvisor, on restaurants according to professional chefs as of October 2013. During the survey, 52 percent of the respondents stated that negative reviews are damaging to customer traffic and sales.
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Share of respondents
Negative reviews are damaging to customer traffic and sales52%
Positive reviews mainly attract first-time visitors48%
Online reviews are more important than newspaper/magazine reviews37%
Consumers don't trust online reviews11%
Online reviews only matter to younger consumers9%
Online reviews don't have much of an impact6%
Don't know10%
Share of respondents
Negative reviews are damaging to customer traffic and sales52%
Positive reviews mainly attract first-time visitors48%
Online reviews are more important than newspaper/magazine reviews37%
Consumers don't trust online reviews11%
Online reviews only matter to younger consumers9%
Online reviews don't have much of an impact6%
Don't know10%
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Description Source More information
This statistic shows the affects of consumers writing reviews on sites, such as Yelp and TripAdvisor, on restaurants according to professional chefs as of October 2013. During the survey, 52 percent of the respondents stated that negative reviews are damaging to customer traffic and sales.
Show more
Release date
December 2013
Region
United States
Survey time period
October and November 2013
Number of respondents
1,283 respondents
Age group
18 years and older
Special properties
members of the American Culinary Federation
Method of interview
Online survey
Supplementary notes

The survey was conducted among professional chef members of the American Culinary Federation.

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