Affects of online reviews sites on restaurants in the U.S. in 2013

This statistic shows the affects of consumers writing reviews on sites, such as Yelp and TripAdvisor, on restaurants according to professional chefs as of October 2013. During the survey, 52 percent of the respondents stated that negative reviews are damaging to customer traffic and sales.

How do online reviews by consumers on sites like Yelp and TripAdvisor affect restaurants?

Share of respondents
Negative reviews are damaging to customer traffic and sales52%
Positive reviews mainly attract first-time visitors48%
Online reviews are more important than newspaper/magazine reviews37%
Consumers don't trust online reviews11%
Online reviews only matter to younger consumers9%
Online reviews don't have much of an impact6%
Don't know10%
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Source

Release date

December 2013

Region

United States

Survey time period

October and November 2013

Number of respondents

1,283 respondents

Age group

18 years and older

Special properties

members of the American Culinary Federation

Method of interview

Online survey

Supplementary notes


The survey was conducted among professional chef members of the American Culinary Federation.

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