Up until 2020, when the coronavirus pandemic broke out and caused steep declines in out-of-home advertising spending in the United Kingdom, the medium was seeing a healthy growth trend. In 2021, OOH ad spending recovered, exhibiting growth of close to 29 percent. In 2023, the medium is expected to see growth of 5.8 percent.
Change in out-of-home advertising spending in the United Kingdom (UK) from 2017 to 2023
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Other statistics that may interest you Out-of-home advertising in the United Kingdom (UK)
Overview
4
UK market
7
- Premium Statistic Advertising revenue share in the UK in 2022, by medium
- Premium Statistic OOH advertising spending in the UK 2011-2022
- Premium Statistic OOH advertising spending growth in the United Kingdom (UK) 2017-2023
- Premium Statistic Number of OOH ad frames in Great Britain 2020-2023
- Premium Statistic Out-of-home advertising reach in Great Britain 2020-2023
- Premium Statistic Number of OOH impacts in Great Britain 2020-2023
- Premium Statistic Out-of-home advertising average inflation in the United Kingdom (UK) 2014-2022
Market leaders
5
- Premium Statistic Revenue of OOH media companies in the UK 2021
- Premium Statistic Largest out-of-home advertisers in the UK 2022
- Premium Statistic Industries with highest out-of-home ad spending in the UK 2022
- Premium Statistic Advertising revenue of Transport for London (TfL) 2002-2023
- Premium Statistic Advertising revenue of Transport for Greater Manchester (TfGM) 2015-2023
Formats & segments
5
- Premium Statistic Out-of-home advertising spending in the UK 2011-2022, by platform
- Premium Statistic Outdoor advertising revenue in the UK 2005-2022, by environment
- Premium Statistic Number of OOH impacts in Great Britain 2023, by format
- Premium Statistic Number of OOH ad frames in Great Britain 2023, by format
- Premium Statistic Out-of-home advertising reach in Great Britain 2023, by format
Consumer insights
7
- Premium Statistic Non-digital advertising touchpoints in the UK 2023
- Premium Statistic Consumer trust in advertising in the UK 2022, by media
- Premium Statistic Most common modes of transportation for commuting in the UK 2023
- Premium Statistic Duration of daily commute in the UK 2023
- Premium Statistic Retail footfall year-on-year change in the UK March 2023, by location
- Premium Statistic Annual spend on OOH mobile commerce in the UK 2022, by product category
- Premium Statistic Average weekly spend on OOH mobile commerce in the UK 2022, by activity
Marketer insights
3
Further related statistics
18
- Outdoor advertising year-on-year growth in Germany 2008-2015
- Outdoor advertising year-on-year growth in France 2008-2015
- Advertising spending growth in Germany in 2014, by medium
- Advertising spending growth in Estonia in 2014, by medium
- Advertising spending growth in Sweden 2022, by medium
- Advertising spending growth in Lithuania in 2014, by medium
- Advertising spending growth in Greece in 2014, by medium
- Advertising spending growth in Slovakia in 2014, by medium
- Advertising spending growth in Poland in 2014, by medium
- Annual change in advertising spending in Ireland 2022-2023, by medium
- Advertising spending growth in Switzerland in 2014, by medium
- Advertising spending growth in Hungary 2014, by medium
- Advertising spending growth in Belgium in 2014, by medium
- Advertising spending growth in Romania in 2014, by medium
- Advertising spending growth in the Netherlands in 2022, by medium
- Digital out-of-home (DOOH) advertising spending in Peru 2021-2022
- Advertising expenditure annual growth in Spain 2018, by sector
- Magazine advertising expenditure in Europe 2002-2016, by region
Further Content: You might find this interesting as well
Statistics
- Outdoor advertising year-on-year growth in Germany 2008-2015
- Outdoor advertising year-on-year growth in France 2008-2015
- Advertising spending growth in Germany in 2014, by medium
- Advertising spending growth in Estonia in 2014, by medium
- Advertising spending growth in Sweden 2022, by medium
- Advertising spending growth in Lithuania in 2014, by medium
- Advertising spending growth in Greece in 2014, by medium
- Advertising spending growth in Slovakia in 2014, by medium
- Advertising spending growth in Poland in 2014, by medium
- Annual change in advertising spending in Ireland 2022-2023, by medium
- Advertising spending growth in Switzerland in 2014, by medium
- Advertising spending growth in Hungary 2014, by medium
- Advertising spending growth in Belgium in 2014, by medium
- Advertising spending growth in Romania in 2014, by medium
- Advertising spending growth in the Netherlands in 2022, by medium
- Digital out-of-home (DOOH) advertising spending in Peru 2021-2022
- Advertising expenditure annual growth in Spain 2018, by sector
- Magazine advertising expenditure in Europe 2002-2016, by region
WARC. (January 26, 2023). Change in out-of-home advertising spending in the United Kingdom (UK) from 2017 to 2023 [Graph]. In Statista. Retrieved December 01, 2023, from https://www.statista.com/statistics/294079/outdoor-ad-spend-year-on-year-growth-uk/
WARC. "Change in out-of-home advertising spending in the United Kingdom (UK) from 2017 to 2023." Chart. January 26, 2023. Statista. Accessed December 01, 2023. https://www.statista.com/statistics/294079/outdoor-ad-spend-year-on-year-growth-uk/
WARC. (2023). Change in out-of-home advertising spending in the United Kingdom (UK) from 2017 to 2023. Statista. Statista Inc.. Accessed: December 01, 2023. https://www.statista.com/statistics/294079/outdoor-ad-spend-year-on-year-growth-uk/
WARC. "Change in Out-of-home Advertising Spending in The United Kingdom (Uk) from 2017 to 2023." Statista, Statista Inc., 26 Jan 2023, https://www.statista.com/statistics/294079/outdoor-ad-spend-year-on-year-growth-uk/
WARC, Change in out-of-home advertising spending in the United Kingdom (UK) from 2017 to 2023 Statista, https://www.statista.com/statistics/294079/outdoor-ad-spend-year-on-year-growth-uk/ (last visited December 01, 2023)
Change in out-of-home advertising spending in the United Kingdom (UK) from 2017 to 2023 [Graph], WARC, January 26, 2023. [Online]. Available: https://www.statista.com/statistics/294079/outdoor-ad-spend-year-on-year-growth-uk/