In 2023, The Walt Disney Company's global retail sales of licensed consumer products and experiences reached an estimated 62 billion U.S. dollars, making it the leading brand licensing company worldwide. Authentic Brands Group – which controls the rights over several celebrities, from Elvis Presley to Marilyn Monroe – ranked second with 28 billion dollars.
Leading merchandise licensors worldwide in 2023, by retail sales
(in billion U.S. dollars)
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License! Global. (July 25, 2024). Leading merchandise licensors worldwide in 2023, by retail sales (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/294111/leading-organizations-in-licensed-merchandise-worldwide/?__sso_cookie_checker=failed
License! Global. "Leading merchandise licensors worldwide in 2023, by retail sales (in billion U.S. dollars)." Chart. July 25, 2024. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/294111/leading-organizations-in-licensed-merchandise-worldwide/?__sso_cookie_checker=failed
License! Global. (2024). Leading merchandise licensors worldwide in 2023, by retail sales (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/294111/leading-organizations-in-licensed-merchandise-worldwide/?__sso_cookie_checker=failed
License! Global. "Leading Merchandise Licensors Worldwide in 2023, by Retail Sales (in Billion U.S. Dollars)." Statista, Statista Inc., 25 Jul 2024, https://www.statista.com/statistics/294111/leading-organizations-in-licensed-merchandise-worldwide/?__sso_cookie_checker=failed
License! Global, Leading merchandise licensors worldwide in 2023, by retail sales (in billion U.S. dollars) Statista, https://www.statista.com/statistics/294111/leading-organizations-in-licensed-merchandise-worldwide/?__sso_cookie_checker=failed (last visited January 24, 2025)
Leading merchandise licensors worldwide in 2023, by retail sales (in billion U.S. dollars) [Graph], License! Global, July 25, 2024. [Online]. Available: https://www.statista.com/statistics/294111/leading-organizations-in-licensed-merchandise-worldwide/?__sso_cookie_checker=failed
