North American consumer satisfactions with online shopping experiences 2013

This statistic presents the online shopping satisfaction of North American online buyers. During a November 2013 survey, it was found that 47.5 percent of respondents were very satisfied with the checkout and payment process of their online order. Only 21.8 percent of responding consumers were satisfied with the availability of coupons, special offers and discounts.

How satisfied are you with each of the following aspects of your online shopping experiences overall?

Very satisfiedSomewhat satisfied
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Release date

February 2014


North America

Survey time period

November 2013

Number of respondents

total survey n = 1,371 North American shoppers, 462 North American in-store associates and managers

Method of interview

Online survey

Supplementary notes

The source does not provide information regarding the age of respondens.

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