Gen Y: North American shopper usage of smartphones 2013

Percentage of Gen Y shoppers in North America who use their smartphone for shopping related activities as of November 2013

by Statista Research Department, last edited Feb 1, 2014
Gen Y: North American shopper usage of smartphones 2013 This statistic presents the smartphone usage for shopping-related activities of Generation Y shoppers in North America. During a November 2013 survey, it was found that 80.8 percent of Gen Y respondents used their smartphone for shopping-related activities. One of the most popular mobile activity was looking up sales, specials and coupons as 64 percent of respondents reported doing so.
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Percentage of Gen Y shoppers in North America who use their smartphone for shopping related activities as of November 2013

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