Gen Y: North American shopper usage of smartphones 2013

This statistic presents the smartphone usage for shopping-related activities of Generation Y shoppers in North America. During a November 2013 survey, it was found that 80.8 percent of Gen Y respondents used their smartphone for shopping-related activities. One of the most popular mobile activity was looking up sales, specials and coupons as 64 percent of respondents reported doing so.

Percentage of Gen Y shoppers in North America who use their smartphone for shopping related activities as of November 2013

Percentage of respondents
Look up store information79.1%
Check for sales, specials or coupons64%
Browse an online website for products62.1%
Use mobile coupons53%
Look for competitive pricing54.2%
Check for product ratings and reviews43.1%
Place an order delivered to you32.4%
Look up loyalty account status/points30%
Check inventory prior to visit30.4%
Use social media to receive reward points20.2%
Place an order you pick up at the store17.8%
Post a message or a review on social media17.8%
Make a payment in-store using mobile wallet/contactless payment12.3%
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Release date

February 2014


North America

Survey time period

November 2013

Number of respondents

total survey n = 1,371 North American shoppers, 462 North American in-store associates and managers

Age group

18 to 34 years

Method of interview

Online survey

Supplementary notes

The source does not provide information regarding the age of respondens.

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Statistics on "Online shopping in the United Kingdom (UK)"

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