Gen Y: North American shopper usage of smartphones 2013

Percentage of Gen Y shoppers in North America who use their smartphone for shopping related activities as of November 2013

Gen Y: North American shopper usage of smartphones 2013 This statistic presents the smartphone usage for shopping-related activities of Generation Y shoppers in North America. During a November 2013 survey, it was found that 80.8 percent of Gen Y respondents used their smartphone for shopping-related activities. One of the most popular mobile activity was looking up sales, specials and coupons as 64 percent of respondents reported doing so.
Show more

Percentage of Gen Y shoppers in North America who use their smartphone for shopping related activities as of November 2013

Loading statistic...
Expand statistic
Percentage of respondents
Look up store information79.1%
Check for sales, specials or coupons64%
Browse an online website for products62.1%
Use mobile coupons53%
Look for competitive pricing54.2%
Check for product ratings and reviews43.1%
Place an order delivered to you32.4%
Look up loyalty account status/points30%
Check inventory prior to visit30.4%
Use social media to receive reward points20.2%
Place an order you pick up at the store17.8%
Post a message or a review on social media17.8%
Make a payment in-store using mobile wallet/contactless payment12.3%
Percentage of respondents
Look up store information79.1%
Check for sales, specials or coupons64%
Browse an online website for products62.1%
Use mobile coupons53%
Look for competitive pricing54.2%
Check for product ratings and reviews43.1%
Place an order delivered to you32.4%
Look up loyalty account status/points30%
Check inventory prior to visit30.4%
Use social media to receive reward points20.2%
Place an order you pick up at the store17.8%
Post a message or a review on social media17.8%
Make a payment in-store using mobile wallet/contactless payment12.3%
Download Settings Share
Download started
Please be patient - this may take a moment
This statistic presents the smartphone usage for shopping-related activities of Generation Y shoppers in North America. During a November 2013 survey, it was found that 80.8 percent of Gen Y respondents used their smartphone for shopping-related activities. One of the most popular mobile activity was looking up sales, specials and coupons as 64 percent of respondents reported doing so.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Online shopping in the United Kingdom (UK)"
  • Overview
  • Mobile
  • Social Media
  • Showrooming
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.