Baby Boomers: North American shopper usage of smartphones 2013

Percentage of Baby Boomer shoppers in North America who use their smartphone for shopping related activities as of November 2013

Baby Boomers: North American shopper usage of smartphones 2013 This statistic presents the smartphone usage for shopping-related activities of Baby Boomer shoppers in North America. During a November 2013 survey, it was found that 55.4 percent of Baby Boomer respondents used their smartphone for shopping-related activities. One of the most popular mobile activity was looking up sales, specials and coupons as 43.1 percent of respondents reported doing so.
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Percentage of Baby Boomer shoppers in North America who use their smartphone for shopping related activities as of November 2013

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Percentage of respondents
Look up store information63.7%
Check for sales, specials or coupons43.1%
Browse an online website for products41.7%
Use mobile coupons41.2%
Look for competitive pricing30.9%
Check for product ratings and reviews28.9%
Look up loyalty account status/points15.7%
Place an order delivered to you15.2%
Check inventory prior to visit11.3%
Use social media to receive reward points8.8%
Place an order you pick up at the store7.4%
Post a message or a review on social media4.4%
Make a payment in-store using mobile wallet/contactless payment1.5%
Percentage of respondents
Look up store information63.7%
Check for sales, specials or coupons43.1%
Browse an online website for products41.7%
Use mobile coupons41.2%
Look for competitive pricing30.9%
Check for product ratings and reviews28.9%
Look up loyalty account status/points15.7%
Place an order delivered to you15.2%
Check inventory prior to visit11.3%
Use social media to receive reward points8.8%
Place an order you pick up at the store7.4%
Post a message or a review on social media4.4%
Make a payment in-store using mobile wallet/contactless payment1.5%
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This statistic presents the smartphone usage for shopping-related activities of Baby Boomer shoppers in North America. During a November 2013 survey, it was found that 55.4 percent of Baby Boomer respondents used their smartphone for shopping-related activities. One of the most popular mobile activity was looking up sales, specials and coupons as 43.1 percent of respondents reported doing so.
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