Baby Boomers: North American shopper usage of smartphones 2013

Percentage of Baby Boomer shoppers in North America who use their smartphone for shopping related activities as of November 2013

by Statista Research Department, last edited Feb 1, 2014
Baby Boomers: North American shopper usage of smartphones 2013 This statistic presents the smartphone usage for shopping-related activities of Baby Boomer shoppers in North America. During a November 2013 survey, it was found that 55.4 percent of Baby Boomer respondents used their smartphone for shopping-related activities. One of the most popular mobile activity was looking up sales, specials and coupons as 43.1 percent of respondents reported doing so.
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Percentage of Baby Boomer shoppers in North America who use their smartphone for shopping related activities as of November 2013

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