Baby Boomers: North American shopper usage of smartphones 2013

Percentage of Baby Boomer shoppers in North America who use their smartphone for shopping related activities as of November 2013

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Source

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Release date

February 2014

Region

North America

Survey time period

November 2013

Number of respondents

total survey n = 1,371 North American shoppers, 462 North American in-store associates and managers

Age group

50 to 64 years

Method of interview

Online survey

Supplementary notes

The source does not provide information regarding the age of respondens.

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