Baby Boomers: North American shopper usage of smartphones 2013

This statistic presents the smartphone usage for shopping-related activities of Baby Boomer shoppers in North America. During a November 2013 survey, it was found that 55.4 percent of Baby Boomer respondents used their smartphone for shopping-related activities. One of the most popular mobile activity was looking up sales, specials and coupons as 43.1 percent of respondents reported doing so.

Percentage of Baby Boomer shoppers in North America who use their smartphone for shopping related activities as of November 2013

Percentage of respondents
Look up store information63.7%
Check for sales, specials or coupons43.1%
Browse an online website for products41.7%
Use mobile coupons41.2%
Look for competitive pricing30.9%
Check for product ratings and reviews28.9%
Look up loyalty account status/points15.7%
Place an order delivered to you15.2%
Check inventory prior to visit11.3%
Use social media to receive reward points8.8%
Place an order you pick up at the store7.4%
Post a message or a review on social media4.4%
Make a payment in-store using mobile wallet/contactless payment1.5%
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Release date

February 2014


North America

Survey time period

November 2013

Number of respondents

total survey n = 1,371 North American shoppers, 462 North American in-store associates and managers

Age group

50 to 64 years

Method of interview

Online survey

Supplementary notes

The source does not provide information regarding the age of respondens.

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