Likelihood of shoppers in North America using in-store retail services on their smartphone as of November 2013

Likelihood of shoppers using in-store services on their smartphones 2013 This statistic presents the likelihood of shoppers in North America using in-store retail services on their smartphone. During a November 2013 survey, it was found that 47.3 percent of respondents were open to using location-based coupons on their smartphone whilst doing retail shopping.
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Percentage of respondents who completely/somewhat agree
Email receipt: store sends email receipt of purchase, receipt is also in store electronic records53%
Location-based coupons47.3%
Shopping map: store app creates map from shopping list to guide you through the most efficient route46.4%
Wi-Fi hotspot: wireless internet access instore35.6%
Location-based assistance34.9%
Texting sales staff: text with sales associates in-store to get product information and availability20%
Percentage of respondents who completely/somewhat agree
Email receipt: store sends email receipt of purchase, receipt is also in store electronic records53%
Location-based coupons47.3%
Shopping map: store app creates map from shopping list to guide you through the most efficient route46.4%
Wi-Fi hotspot: wireless internet access instore35.6%
Location-based assistance34.9%
Texting sales staff: text with sales associates in-store to get product information and availability20%

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Description Source More information
This statistic presents the likelihood of shoppers in North America using in-store retail services on their smartphone. During a November 2013 survey, it was found that 47.3 percent of respondents were open to using location-based coupons on their smartphone whilst doing retail shopping.
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Release date
February 2014
Region
North America
Survey time period
November 2013
Number of respondents
total survey n = 1,371 North American shoppers, 462 North American in-store associates and managers
Method of interview
Online survey
Supplementary notes
The source does not provide information regarding the age of respondens.
Multiple answers were possible.

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