U.S. retailer mobile app in-store actions 2018

Most common actions taken by digital buyers in the United States when using a retailer's mobile app while in-store as of May 2018

by J. Clement, last edited May 9, 2019
U.S. retailer mobile app in-store actions 2018 This statistic presents the most common actions taken by digital buyers in the United States when using a retailer's mobile app while in-store as of May 2018. During the survey period, 57 percent of respondents stated that they at least sometimes used a retailer's app to check prices when shopping in that particular retailer's store.
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Most common actions taken by digital buyers in the United States when using a retailer's mobile app while in-store as of May 2018

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Percentage of respondents
Check promotional offers/discounts offered just to me66%
Check sales and promotions available to everyone61%
Check prices57%
Research products36%
Navigate the store15%
Order and pay for a product14%
Percentage of respondents
Check promotional offers/discounts offered just to me66%
Check sales and promotions available to everyone61%
Check prices57%
Research products36%
Navigate the store15%
Order and pay for a product14%
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by J. Clement, last edited May 9, 2019
This statistic presents the most common actions taken by digital buyers in the United States when using a retailer's mobile app while in-store as of May 2018. During the survey period, 57 percent of respondents stated that they at least sometimes used a retailer's app to check prices when shopping in that particular retailer's store.
Show more
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