The statistic presents an estimate of the out-of-home media revenue worldwide in 2016, broken down by type. Traditional out-oh-home media generated more than 34.4 billion U.S. dollars in 2016.
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OOH media revenue worldwide 2016, by type
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Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)
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The statistic presents an estimate of the out-of-home media revenue worldwide in 2016, broken down by type. Traditional out-oh-home media generated more than 34.4 billion U.S. dollars in 2016.
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The statistic presents an estimate of the out-of-home media revenue worldwide in 2016, broken down by type. Traditional out-oh-home media generated more than 34.4 billion U.S. dollars in 2016.
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- Release date
- January 2017
- Region
- Worldwide
- Survey time period
- 2016
- Special properties
- estimate
- Supplementary notes
- * The source stated that digital amounted to "almost $12 billion."
More information
- Region
- Worldwide
- Survey time period
- 2016
- Special properties
- estimate
- Supplementary notes
- * The source stated that digital amounted to "almost $12 billion."
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Advertising worldwide
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Statistics on "Advertising worldwide"
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- Out of home
The most important statistics
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)Global out-of-home advertising revenue 2014-2019
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)OOH media revenue worldwide 2016, by type
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The most important statistics
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The most important statistics
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The most important statistics
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The most important statistics
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- Omnicom Group's revenue from 2006 to 2017 (in billion U.S. dollars)Omnicom Group's revenue 2006-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Exposure to DOOH media worldwide 2008-2017
- Attributes of ambient media according to customer opinion in Germany 2016
- Number of Outfront Media digital billboards 2015-2017
- Digital outdoor advertising revenue in the United Kingdom (UK) 2003-2017
- Change in exposure to OOH media worldwide 2015-2016
- Digital outdoor advertising revenue in the United Kingdom (UK) Q1 2011-Q4 2017
- iHeartMedia: number of digital billboards in the U.S. 2014-2017
- U.S. digital signage market value 2018-2025
- Global digital signage display market value 2016-2021
- Digital outdoor advertising revenue in the UK 2011-2017, by environment
- Digital share of out of home advertising revenue in the United Kingdom (UK) 2011-2017
- Venezuela: ad spend 2016-2019, by medium
- DOOH penetration in Brazil 2013, by city
- DOOH media revenue growth in the U.S. 2015, by type
- Leading media companies in Canada in 2012, based on revenue
- Food and beverage expenditure in beverage service sector in the Netherlands 2015-2017
- Awareness of locations for ambient media in Germany in 2016
- Food and beverage expenditure in the leisure sector in the Netherlands 2015-2017
- Revenue of the Diesel brand worldwide from 2003-2007
Studies
- Out-of-home advertising
- Social media marketing
- B2B marketing
- Olympic Marketing Fact File 2019
- Social media advertising in the United Kingdom
- Olympic Marketing Fact File 2018
- Contar "Lo Bueno" Cuesta Mucho
- Olympic Marketing Fact File 2018
- Global Media Report 2015
- Global Media Report 2016
- Olympic Marketing Fact File 2015
- Rising to the challenge
- Olympic Marketing Fact File 2014
- Olympic Marketing Fact File 2016
- Global Digital Out of Home Handbook 2011
Statistics on the topic
Free statistics
- Growth of advertising spending worldwide from 2010 to 2021
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018
- Distribution of TV advertising spending worldwide in 2019, by segment
- Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017
- Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021
- Change in digital advertising spending worldwide from 2016 to 2019, by format
- Number of websites selling native advertising from 4th quarter 2014 to 3rd quarter 2017
- Distribution of worldwide mobile application revenues in 2017, by channel
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2017 (in billion U.S. dollars)
- Value of the digital signage display market worldwide in 2016 and 2021 (in billion U.S. dollars)
Premium Statistics
- Global advertising spending from 2010 to 2019 (in billion U.S. dollars)
- Distribution of global advertising spending from 2015 to 2020, by region
- Distribution of global advertising spending in 2021, by media
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)
- Advertising spending at the world's largest ad markets in 2021 (in million U.S. dollars)
- Advertising markets with the highest major media expenditure growth worldwide between 2018 and 2021
- Most creative advertising markets by number of points in the 2017 Gunn Report
- Increase in marketing spending according to CMOs worldwide as of July 2018, by industry
- Perceived relevance of advertising in selected media among consumers worldwide as of October 2017
- Global print advertising expenditure from 2000 to 2017 (in billion U.S. dollars)
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Growth of newspaper advertising spending worldwide from 2000 to 2021
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)
- Global directories advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)
- TV advertising spending worldwide from 2000 to 2021, by region (in million U.S. dollars)
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by region
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platform
- Global radio revenue in 2016, by source (in billion British pounds)
- Radio advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Audio advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019
- Largest outdoor advertising companies worldwide in 2017, by revenue (in million U.S. dollars)
- Share of digital in out-of-home advertising sales worldwide in 2010 and 2018
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)
- Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars)
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars)
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Adblocking penetration rate in selected countries worldwide as of February 2018
- Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)
- Distribution of mobile advertising revenue worldwide from 2013 to 2018, by country
- Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating system
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industry
- Distribution of monetized mobile video advertising impressions worldwide in 4th quarters of 2016 and 2017, by region
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- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)
- Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)
- Branded entertainment marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Product placement revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by region
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Most creative agency networks by number of points in the 2017 Gunn Report
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)
- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2017
- Per capita weekly exposure to digital out-of-home media worldwide in 2008, 2013 and 2017 (in minutes)
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- Digital outdoor advertising revenue in the United Kingdom (UK) from 2003 to 2017 (in million GBP)
- Change in per capita weekly exposure to out-of-home media worldwide in 2015 and 2016
- Digital outdoor advertising revenue in the United Kingdom (UK) from 1st quarter 2011 to 4th quarter 2017 (in million GBP)
- Number of digital billboards owned or operated by Americans Outdoor Advertising (iHeartMedia, Inc.) in the United States from 2014 to 2017
- Value of the digital signage market in the United States from 2018 to 2025 (in billion U.S. dollars)
- Digital outdoor advertising revenue in the United Kingdom (UK) from 1st quarter 2011 to 4th quarter 2017, by environment (in million GBP)
- Share of out of home advertising revenue going on digital in the United Kingdom (UK) from 2011 to 2017 (in million GBP)
- Distribution of advertising spending in Venezuela from 2016 to 2019, by medium
- Digital out-of-home (DOOH) advertising penetration rate in selected cities in Brazil in 2013
- Change in digital out-of-home media revenue in the United States in 2015, by type (in million U.S. dollars)
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- Food and beverage expenditure in the leisure sector in the Netherlands from 2015 to 2017 (in million euros)
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