Customer loyalty in frequently visited U.S. restaurants as of November 2013

This statistic shows the leading levels of customer loyalty in frequently visited restaurants in the United States as of November 2013. During the survey, 70 percent of the respondents stated that they had developed a liking for the signature menu items offered at their most-frequented restaurant.

How much do you agree with the following statements about your most-frequented restaurant?

Share of respondents
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Source

Release date

March 2014

Region

United States

Survey time period

November 28 to December 9, 2013

Number of respondents

4,093 respondents

Age group

22 years and older

Special properties

visited a fast service* restaurant at least four times or a casual dining restaurant at least twice in the 30 days before taking the survey

Method of interview

Online survey

Supplementary notes

* Fast service restaurants are either quick service or fast casual restaurants.
Possible answers were "Strongly disagree," "Disagree," "Neutral," "Agree," "Strongly agree." Only answers of "Agree" and "Strongly agree" are shown in this statistic.

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