Canada: leading video content category reach 2014

This statistic gives information on the reach of the most popular online video content categories in Canada as of the fourth quarter of 2014. As of that period, 38 percent of Canadian internet video viewers accessed general news video content. TV content was ranked first with a 43 percent reach.

Online video consumption in Canada - additional information

It is expected that by 2020 the number of online TV and video households worldwide will double, reaching 706 million, up from 374 million in 2014. As far as the Canadian online video market is concerned, predictions indicate that the number of subscription video-on demand homes will grow from 3.7 million in 2014 to nearly seven million in 2020. In dollar terms, the increasing trend in digital video usage carries along revenue forecasts of an SVoD market worth 629.55 million U.S. dollars in 2020, which also accounts for the largest share of digital video revenue that year in Canada.

As with all things digital, online video has the highest penetration rate amongst Millennials in the country. Research conducted in 2015 studying the percentage of online video viewers in Canada shows, that 97 percent of consumers between the ages of 18 and 34 watched videos via internet, followed by 87 percent of 35 to 47-year-olds who did the same. Long-form videos, such as full-length movies or TV show episodes, were most likely to be viewed on connected TVs or through game consoles, while short-form video content viewing, including clips, music videos, how-to tutorials, was highest on desktops and laptops. If it happened that Canadian consumers chose not to watch video online, it was because the majority was satisfied with watching TV only, while 35 percent had no interest in internet TV and 20 percent were driven away by the costs of services providing access to digital video content.

Reach of the most popular video content categories in Canada as of 4th quarter 2014

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Source

Release date

March 2015

Region

Canada

Survey time period

Monthly Q4 2014 average

Age group

2 years and older

Special properties

Home and work access

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