Connected TV penetration rate in the U.S. 2017

The statistic shows the connected TV penetration rate in the United States from 2014 to 2017. During the survey, 60 percent of respondents stated they owned a connected TV in 2016, a figure which rose to 64 percent in 2017. At the beginning of 2017, Americans spent an average of 2.3 hours using an enabled smart TV daily and a further 3.6 hours using internet-connected devices such as Apple TV and Google Chromecast. An estimated 28.9 percent of households in the United States own an enabled smart TV and almost 42 percent own a games console such as a Sony PlayStation or a Microsoft Xbox.

Internet-connected TV penetration rate in the United States from 2014 to 2017

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Release date

March 2017


United States

Survey time period

January to February 2017

Number of respondents

2,000 respondents

Age group

12 years and older

Method of interview

Telephone interview

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Statistics on "Smart & Connected TVs"

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