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YouTube: beauty content share of views 2018

Published by J. Clement, Dec 4, 2019
This statistic presents the distribution of beauty-content related views on YouTube in as of August 2018. During the measured period, it was found that 60 percent of beauty content views were generated by influencers. Brands accounted for 39 percent of beauty content views.

Distribution of beauty content views on YouTube as of August 2018

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Release date

November 2018

Region

Worldwide

Survey time period

August 2018

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Beauty and personal care e-commerce in the United StatesCosmetics Industry in the U.S.Brands on social mediaU.S. Cosmetic BrandsE-commerce in the United States
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