Beauty content share of voice on YouTube as of June 2016

YouTube: beauty content share of voice 2015-2016 This statistic presents the beauty-content related share of voice on YouTube in as of June 2016. During the survey period, it was found that 97.4 percent of conversations and social media buzz surrounding beauty brands on YouTube was not generated by brands but by beauty vloggers and other independent content creators.
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Apr '15Jun '16
Beauty creators95.4%97.4%
Beauty brands4.6%2.6%
Apr '15Jun '16
Beauty creators95.4%97.4%
Beauty brands4.6%2.6%
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Description Source More information
This statistic presents the beauty-content related share of voice on YouTube in as of June 2016. During the survey period, it was found that 97.4 percent of conversations and social media buzz surrounding beauty brands on YouTube was not generated by brands but by beauty vloggers and other independent content creators.
Show more
Release date
September 2016
Region
Worldwide
Survey time period
April 2015 and June 2016

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