Distribution of beauty content views on YouTube as of August 2018

YouTube: beauty content share of views 2018 This statistic presents the distribution of beauty-content related views on YouTube in as of August 2018. During the measured period, it was found that 60 percent of beauty content views were generated by influencers. Brands accounted for 39 percent of beauty content views.
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Share of voice
Influencer views60%
Brand views39%
Publisher views1%
Share of voice
Influencer views60%
Brand views39%
Publisher views1%
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Description Source More information
This statistic presents the distribution of beauty-content related views on YouTube in as of August 2018. During the measured period, it was found that 60 percent of beauty content views were generated by influencers. Brands accounted for 39 percent of beauty content views.
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Release date
November 2018
Region
Worldwide
Survey time period
August 2018

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