YouTube: beauty content share of views 2018

This statistic presents the distribution of beauty-content related views on YouTube in as of August 2018. During the measured period, it was found that 60 percent of beauty content views were generated by influencers. Brands accounted for 39 percent of beauty content views.

Distribution of beauty content views on YouTube as of August 2018

Share of voice
Influencer views60%
Brand views39%
Publisher views1%
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Source

Release date

November 2018

Region

Worldwide

Survey time period

August 2018

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Statistics on "Beauty and personal care e-commerce in the United States"

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