This statistic presents the distribution of beauty-content related views on YouTube in as of August 2018. During the measured period, it was found that 60 percent of beauty content views were generated by influencers. Brands accounted for 39 percent of beauty content views.
- Internet›
- Social Media & User-Generated Content›
YouTube: beauty content share of views 2018
Distribution of beauty content views on YouTube as of August 2018
This statistic presents the distribution of beauty-content related views on YouTube in as of August 2018. During the measured period, it was found that 60 percent of beauty content views were generated by influencers. Brands accounted for 39 percent of beauty content views.
Loading statistic...
| Share of voice | |
|---|---|
| Influencer views | 60% |
| Brand views | 39% |
| Publisher views | 1% |
| Share of voice | |
|---|---|
| Influencer views | 60% |
| Brand views | 39% |
| Publisher views | 1% |
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This statistic presents the distribution of beauty-content related views on YouTube in as of August 2018. During the measured period, it was found that 60 percent of beauty content views were generated by influencers. Brands accounted for 39 percent of beauty content views.
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- Show publisher information
- Release date
- November 2018
- Region
- Worldwide
- Survey time period
- August 2018
More information
- Region
- Worldwide
- Survey time period
- August 2018
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Cosmetics industry worldwide
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Statistics on "Cosmetics industry worldwide"
- Market overview
The most important statistics
- Annual growth of the global cosmetics market from 2004 to 2017*Growth rate of the global cosmetics market 2004-2017
- Breakdown of the cosmetic market worldwide from 2011 to 2017, by geographic zoneBreakdown of the cosmetic market worldwide 2011-2017, by geographic zone
- Absolute sales value growth of premium and mass beauty products worldwide between 2016 and 2021, by region (in million U.S. dollars)Sales growth of premium and mass beauty products worldwide 2016-2021, by region
- Market size of the beauty and personal care industry worldwide in 2016, by region (in billion U.S. dollars)Market size of beauty and personal care worldwide 2016, by region
- Beauty market value growth worldwide from 2014 to 2019, by country (in million U.S. dollars)Global beauty market value growth 2014-2019, by country
- Breakdown of the cosmetic market worldwide from 2011 to 2017, by product categoryBreakdown of the cosmetic market worldwide 2011-2017, by product category
- Estimated sales value of the beauty market worldwide in 2016, by category (in billion U.S. dollars)Global beauty market value by category 2016
- Size of the global skin care market from 2012 to 2024 (in billion U.S. dollars)*Global skin care market size 2012-2024
- Leading brands
The most important statistics
- Revenue of the leading 20 beauty manufacturers worldwide in 2016 (in billion U.S. dollars)Revenue of the leading 20 beauty manufacturers worldwide 2016
- Brand value of the leading personal care brands worldwide in 2018 (in million U.S. dollars)Brand value of the leading personal care brands worldwide 2018
- Brand value of the leading 10 cosmetic brands worldwide in 2018 (in million U.S. dollars)Brand value of the leading 10 cosmetic brands worldwide 2018
- Consolidated sales share of L'Oreal's cosmetic branch worldwide from 2011 to 2017, by business segmentSales share of L'Oreal's global cosmetic branch 2011-2017, by business segment
- Global revenue of the Unilever Group from 2005 to 2017, by product segment (in million euros)Revenue of the Unilever Group worldwide 2005-2017, by product segment
- Procter & Gamble's net sales share worldwide from 2011 to 2018, by business segmentProcter & Gamble's net sales worldwide 2011-2018, by segment
- Net sales of Estée Lauder worldwide from 2010 to 2018, by product category (in million U.S. dollars)Net sales of Estée Lauder worldwide 2010-2018, by product category
- Online market
The most important statistics
- Distribution of beauty content videos on YouTube as of April 2015, by typeYouTube: beauty content share 2015, by type
- Distribution of beauty content videos on YouTube as of April 2015, by categoryYouTube: beauty content share 2015, by category
- Distribution of beauty content views on YouTube as of August 2018YouTube: beauty content share of views 2018
- Global beauty brands ranked by total YouTube channel views as of April 2015 (in millions)YouTube: most popular beauty brand channels 2015
- Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)Most-followed beauty brands on Twitter 2018
- Leading beauty brands with the most followers on Facebook as of January 2019 (in millions)Facebook: number of followers of popular beauty brands 2019
- Leading beauty brands ranked by number of Instagram followers as of December 2017 (in millions)Instagram: most-followed beauty brands 2017
- Most popular beauty brands mentioned by vloggers from January to September 2015Leading beauty brands 2015, by vlogger mentions
- Miscellaneous
The most important statistics
- Market size of cosmetic ingredients worldwide in 2015 and 2020 (in billion U.S. dollars)Market size of cosmetic ingredients worldwide 2015-2020
- Size of the cosmetic ingredients market worldwide in 2015 and 2020, by category (in billion U.S. dollars)Market size of cosmetic ingredients worldwide 2015-2020, by category
- Compound annual growth rate of cosmetic ingredients worldwide between 2016-2021, by application*Global annual growth rate of cosmetic ingredients market by application 2016-2021
- Number of contract manufacturers of color cosmetics worldwide as of January 2019, by countryGlobal color cosmetics contract manufacturers 2019, by country
- Innovative patent share of the cosmetics and well-being industry worldwide in 2015, by sub-sectorGlobal patent share of the cosmetics and wellbeing industry 2015, by subsector
Popular Related Keywords
- beauty
- YouTube
- social media buzz
- beauty blog
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- brands
- cosmetics advice
- cosmetics
- care cosmetics
- beauty brands
- social media
- social media marketing
- health and beauty care
- UGC
- user-generated content
- video content
- online video content
- cosmetics market
- brand presence
- body care brands
- social media discussion
- social media presence
- vlogger
- beauty blogger
- video blogger
- share of voice
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- YouTube: official beauty brand channel videos 2013
- Beauty brands: share of UGC brand views on YouTube 2013
- YouTube: beauty brand conversation mentions 2013
- YouTube: beauty brand content production 2013
- YouTube: number of beauty brand and vlogger channel videos 2013
- YouTube: most popular beauty brands ranked by engagement 2013
- UK: leading beauty brands on YouTube 2018
- Beauty YouTube channels with the largest number of subscribers in France 2017
- YouTube: most popular makeup tutorials 2014
- Hours of video uploaded to YouTube every minute 2007-2015
- Share of organic body care products bought by U.S. consumers 2017
- Features U.S. consumers value about organic beauty products 2017, by gender
- Italy: YouTube videos optimal length 2018
- Value of the U.S. mass beauty care market 2015-2020
- Sales volume of health and beauty aids in Canada 2015, by category
- Italy: preferences about YouTube content 2017, by type
- Quality access to YouTube on 3G and 4G in France 2014, by operator
- Top six book brands on YouTube in Australia 2018, by total uploaded video views
- UK: leading electronics brands on YouTube 2018
Studies
- Beauty content on social media
- YouTube
- Social media and events
- Social media and politics in the United States
- Brands on social media
- Social content sharing
- User-generated content
- Social media usage in Belgium
- Social media usage in the Netherlands
- Social media usage in India
- 2018 Olympic Sports Social Media Ranking
- Fashion and Beauty on Instagram
- User-generated content in the European Union (EU)
- 2017 Olympic Sports Social Media Ranking
- Social media usage worldwide
Statistics on the topic
Free statistics
- Annual growth of the global cosmetics market from 2004 to 2017*
- Forecasted market size of the natural and organic beauty industry in 2016 and 2024 (in billion U.S. dollars)
- Brand value of the leading personal care brands worldwide in 2018 (in million U.S. dollars)
- Consolidated sales share of L'Oreal's cosmetic branch worldwide from 2011 to 2017, by business segment
- Global revenue of the Unilever Group from 2005 to 2017, by product segment (in million euros)
- Distribution of beauty content videos on YouTube as of April 2015, by type
- Distribution of beauty content videos on YouTube as of April 2015, by category
- Distribution of beauty content views on YouTube as of August 2018
- Global beauty brands ranked by total YouTube channel views as of April 2015 (in millions)
- Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)
- Leading beauty brands with the most followers on Facebook as of January 2019 (in millions)
- Leading beauty brands ranked by number of Instagram followers as of December 2017 (in millions)
- Types of YouTube channel content produced by beauty brands as of 2013
Premium Statistics
- Breakdown of the cosmetic market worldwide from 2011 to 2017, by geographic zone
- Absolute sales value growth of premium and mass beauty products worldwide between 2016 and 2021, by region (in million U.S. dollars)
- Market size of the beauty and personal care industry worldwide in 2016, by region (in billion U.S. dollars)
- Beauty market value growth worldwide from 2014 to 2019, by country (in million U.S. dollars)
- Breakdown of the cosmetic market worldwide from 2011 to 2017, by product category
- Estimated sales value of the beauty market worldwide in 2016, by category (in billion U.S. dollars)
- Size of the global skin care market from 2012 to 2024 (in billion U.S. dollars)*
- Size of the global color cosmetic make-up market from 2012 to 2024 (in billion U.S. dollars)*
- Revenue of the leading 20 beauty manufacturers worldwide in 2016 (in billion U.S. dollars)
- Brand value of the leading 10 cosmetic brands worldwide in 2018 (in million U.S. dollars)
- Procter & Gamble's net sales share worldwide from 2011 to 2018, by business segment
- Net sales of Estée Lauder worldwide from 2010 to 2018, by product category (in million U.S. dollars)
- Most popular beauty brands mentioned by vloggers from January to September 2015
- Market size of cosmetic ingredients worldwide in 2015 and 2020 (in billion U.S. dollars)
- Size of the cosmetic ingredients market worldwide in 2015 and 2020, by category (in billion U.S. dollars)
- Compound annual growth rate of cosmetic ingredients worldwide between 2016-2021, by application*
- Number of contract manufacturers of color cosmetics worldwide as of January 2019, by country
- Innovative patent share of the cosmetics and well-being industry worldwide in 2015, by sub-sector
- Leading beauty brands ranked by number of videos on official branded YouTube channels in 2013
- Share of user-generated beauty video content brand views on YouTube of Dove and NYX as of 2013
- Total views of videos mentioning selected beauty brands on YouTube as of 2013 (in millions)
- Average number of videos per YouTube beauty brand and beauty vlogger channel in 2013
- Most popular beauty brand channels on YouTube in 2013, ranked by audience engagement
- Leading beauty brands on YouTube in the UK (United Kingdom) as of October 2018, by uploaded video views (in millions)
- Number of subscribers of the most popular YouTube channels about beauty and cosmetics in France as of October 12, 2017
- Most popular makeup tutorials on YouTube as of September 2014, based on views (in millions)
- Hours of video uploaded to YouTube every minute as of July 2015
- Share of organic body care products purchased by consumers in the United States as of May 2017
- Features consumers in the United States value most about organic beauty and personal care products as of May 2017, by gender
- Users' opinions on optimal length of YouTube videos in Italy in 2018
- Value of the mass beauty care market in the United States in 2015 and 2020 (in billion U.S. dollars)
- Sales volume of health and beauty aids in Canada as of March 2015, by category (in million units)*
- Shares of online users preferring YouTube content in Italy in 2017, by type of content
- Quality access rate to YouTube in 3G and 4G in France in 2014, per operator*
- Most popular profiles of book brands on YouTube in Australia as of June 2018, by total uploaded video views (in 1,000s)
- Leading electronics brands on YouTube in the UK (United Kingdom) as of October 2018, by uploaded video views (in millions)
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