Canada: features of a good advertisement 2013

The graph shows data on consumer opinion on advertising helpfulness in Canada as of October 2013. It was found that 15 percent of Canadians deemed advertising as very helpful in their decision making.

How important is it that advertisers ensure that advertising meets the following?

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Sources

Release date

December 2013

Region

Canada

Survey time period

October 2013

Number of respondents

1,534 respondents

Age group

18 years and older

Supplementary notes

During the survey, this question was posed as follows: "Please tell us on a 1 to 9 scale where 1 is not at all important and 9 is very important, how important it is that advertisers ensure that advertising is…"
The source does not provide information regarding the missing percentage points to 100 percent.

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Statistics on "Advertising in Canada"

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