Canada: features of a good advertisement 2013

How important is it that advertisers ensure that advertising meets the following?

Canada: features of a good advertisement 2013 The graph shows data on consumer opinion on advertising helpfulness in Canada as of October 2013. It was found that 15 percent of Canadians deemed advertising as very helpful in their decision making.
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How important is it that advertisers ensure that advertising meets the following?

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I do not knowNot importantSomewhat importantVery important
Accurate-2%2%96%
Truthful-2%2%96%
Not misleading-2%3%95%
Fair1%3%9%87%
Not offensive-7%17%75%
I do not knowNot importantSomewhat importantVery important
Accurate-2%2%96%
Truthful-2%2%96%
Not misleading-2%3%95%
Fair1%3%9%87%
Not offensive-7%17%75%
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The graph shows data on consumer opinion on advertising helpfulness in Canada as of October 2013. It was found that 15 percent of Canadians deemed advertising as very helpful in their decision making.
Show more
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Statistics on "Advertising in Canada"
  • Canada in the global context
  • Overview of the Canadian market
  • Traditional media
  • Digital media
  • Advertising consumption
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