Leading factors influencing purchase decision making among consumers in China 2012

This statistic shows leading factors that influence purchase decision making among consumers in China in 2012. During the survey, 74 percent of the respondents stated that word-of-mouth information from people they knew was an important factor in their decision-making process.

Leading factors influencing purchase decision making among consumers in China in 2012

Share of consumers
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Source

Release date

February 2013

Region

China

Survey time period

2012*

Supplementary notes

* Figures are based on the results of the 2012 Accenture Global Consumer Behavior Survey. The source does not provide an exact date of survey.

Multiple answers were possible during the survey.

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Statistics on "Grocery shopping in China"

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