This statistic shows the results of an online survey conducted by Harris Interactive in February 2014. American consumers were asked to rate the helpfulness of product claims on food packaging at a grocery store. Some 68 percent of survey respondents reported to find product claims containing 'Natural/all natural/100% natural) as helpful or very helpful in order to make nutritious choices.
When shopping for food at the grocery store, how helpful do you believe each statement is in directing you toward nutritious choices?*
Characteristic
Share of respondents
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Harris Interactive. (March 6, 2014). When shopping for food at the grocery store, how helpful do you believe each statement is in directing you toward nutritious choices?* [Graph]. In Statista. Retrieved September 10, 2024, from https://www.statista.com/statistics/294965/us-adults-rating-of-product-claims-while-grocery-shopping/
Harris Interactive. "When shopping for food at the grocery store, how helpful do you believe each statement is in directing you toward nutritious choices?*." Chart. March 6, 2014. Statista. Accessed September 10, 2024. https://www.statista.com/statistics/294965/us-adults-rating-of-product-claims-while-grocery-shopping/
Harris Interactive. (2014). When shopping for food at the grocery store, how helpful do you believe each statement is in directing you toward nutritious choices?*. Statista. Statista Inc.. Accessed: September 10, 2024. https://www.statista.com/statistics/294965/us-adults-rating-of-product-claims-while-grocery-shopping/
Harris Interactive. "When Shopping for Food at The Grocery Store, How Helpful Do You Believe Each Statement Is in Directing You toward Nutritious Choices?*." Statista, Statista Inc., 6 Mar 2014, https://www.statista.com/statistics/294965/us-adults-rating-of-product-claims-while-grocery-shopping/
Harris Interactive, When shopping for food at the grocery store, how helpful do you believe each statement is in directing you toward nutritious choices?* Statista, https://www.statista.com/statistics/294965/us-adults-rating-of-product-claims-while-grocery-shopping/ (last visited September 10, 2024)
When shopping for food at the grocery store, how helpful do you believe each statement is in directing you toward nutritious choices?* [Graph], Harris Interactive, March 6, 2014. [Online]. Available: https://www.statista.com/statistics/294965/us-adults-rating-of-product-claims-while-grocery-shopping/
